Assessing destination brand equity: An integrated approach [PDF]
, 2014 Commonly, when referring to destination brand equity, four dimensions are taken into consideration: awareness, image, quality and loyalty. Building on product and corporate brand equity and the definition of destination branding, the present paper ...
Kehagias, John, Kladou, Stella
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Place branding and the representation of people at work: Exploring issues of tourism imagery and migrant labour in the Republic of Ireland [PDF]
, 2008 This paper addresses destination brand image in tourism marketing and assesses the contribution of tourism ' s workforce to such image and branding, considering the role that employees play in visitors ' interpretation of their experience of destination ...
Baum, T.G., Devine, F., Hearns, N.
core +1 more source
Determinants of loyalty in destination branding: perspective from supply side
Cogent Business & ManagementThe Tourism sector has become increasingly competitive globally, and destination branding has emerged as one of the strategic tools for establishing a competitive edge.
Emmanuel Chao
doaj +1 more source
Destination brand authenticity to destination brand engagement in tourism destination
Technium Social Sciences JournalThis study examines Destination Brand Engagement (DBE) in the context of tourism primarily focusing on its outcomes rather than its antecedents. This study differs from previous studies in examines the impact of destination-centric drivers and tourist-centric perspectives.
Intan Widuri Sakti +2 more
openaire +1 more source
New Onset of Fibromyalgia After Exposure to a Combat Environment: A Longitudinal Cohort Study
Arthritis Care &Research, EarlyView.Objective Traumatic life events are hypothesized to be triggers for the onset of fibromyalgia. Posttraumatic stress disorder (PTSD) is a common comorbidity of fibromyalgia. However, limited prospective data are available on the development of fibromyalgia after exposure to high‐magnitude stress.
Jay B. Higgs +15 more
wiley +1 more source
Destination Branding - Tracking Brand Equity for a Competitive Set of Near-Home Destinations [PDF]
, 2008 In the emerging literature related to destination branding, little has been reported about performance metrics. The focus of most research reported to date has been concerned with the development of destination brand identities and the implementation of ...
Pike, Steven
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What Do Large Language Models Know About Materials?
Advanced Engineering Materials, EarlyView.If large language models (LLMs) are to be used inside the material discovery and engineering process, they must be benchmarked for the accurateness of intrinsic material knowledge. The current work introduces 1) a reasoning process through the processing–structure–property–performance chain and 2) a tool for benchmarking knowledge of LLMs concerning ...
Adrian Ehrenhofer +2 more
wiley +1 more source
The idea of destination brand licensing and the question of its effectiveness
Tourism and Hospitality Management, 2012 Purpose – Destination branding is one of the most popular topics among tourism destinations researchers and practitioners however recent research revealed that it doesn’t have a clear concept.
Michal Zemla
doaj +1 more source
Unleashing the Power of Machine Learning in Nanomedicine Formulation Development
Advanced Functional Materials, EarlyView.A random forest machine learning model is able to make predictions on nanoparticle attributes of different nanomedicines (i.e. lipid nanoparticles, liposomes, or PLGA nanoparticles) based on microfluidic formulation parameters. Machine learning models are based on a database of nanoparticle formulations, and models are able to generate unique solutions
Thomas L. Moore +7 more
wiley +1 more source
The role of brand elements in destination branding [PDF]
, 2016 This article evaluates the contribution of commonly used symbolic elements, namely destination name, logo and tagline to the establishment of the destination brand.
Aaker +65 more
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