Repositioning the Swellendam Municipal Area as a Tourist Destination: Trends, Destination Marketing and Place Branding [PDF]
African Journal of Hospitality, Tourism and Leisure, 2021 In 2017 the Swellendam Tourism Bureau’s board adopted a new marketing brand for the municipality under the banner Cape Trade Route. The brand was introduced without using any market intelligence to inform it.
Ronnie Donaldson +2 more
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Impact of Social Media Marketing on Consumer-Based Brand Equity for Tourism Destination: Evidence from Isfahan, Iran [PDF]
International Journal of Digital Content Management, 2021 Background: Destination branding and social media strategy may be a major and strong marketing and promotional tool for destination marketers. Today tourism has been greatly affected by social media platforms. Besides being a major source of information,
Niloufar Hadianfar
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Tourism Destination Marketing Challenges and Prospects: The Case of the Southern Route of Ethiopia [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 Tourism destinations these days focus on tourism development with little marketing attention. This study’s main aim is to assess destination marketing challenges and prospects in the Southern Ethiopian Route.
Dagnachew Wegayehu Muluneh +2 more
doaj +1 more source
Research on Brand Marketing Based on Ukrainian Tourist Destination [PDF]
Економіка та управління АПК, 2020 Tourist destination is a place to attract tourists to make a short stay and visit here. The competition of tourism is increasing day by day, and the competition between tourist destinations has turned to brand competition.
Lianfeng Zhang +2 more
doaj +1 more source
Study on the marketing of rural tourism destination based on the internet perspective [PDF]
MATEC Web of Conferences, 2022 With the rapid development of the rural tourism in China, how to innovate and optimize the marketing mode and successfully achieve the marketing purpose is an urgent problem for the marketing of the rural tourism destination.
Cheng Congxi +6 more
doaj +1 more source
Destination marketing essentials
Turismo y Sociedad, 2018 Francisco Alberto Galindo Henríquez
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Marketing everything and theming sameness: Urban destination marketing in contemporary Europe [PDF]
Turističko Poslovanje, 2014 This paper reviews the academic and practitioner literature on urban destination marketing, suggesting that it contains within it a dominant paradigm which the author characterises as 'the theory of marketing competitive advantage'.
Heeley John
doaj +1 more source
Cities in the experience economy: the rise and the future of urban leisure formats [PDF]
Journal of Tourism Futures, 2019 Purpose - The purpose of this paper is to discuss the rise and the future of urban leisure format (ULF), i.e. local seasonal short-lived and repeatable small-scale place-time-based staging urban leisure experiences which become the focus of recreation ...
Piotr Zmyslony, Karolina Anna Wędrowicz
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Journal of Management Small and Medium Enterprises (SME's), 2023 Marketing management is the most important job for tourism destination managers in increasing competitive advantage and maintaining market conditions (supply and demand). Marketing has an important role in increasing the number of tourist visits through
Fitri Ciptosari +1 more
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Web 2.0 and destination marketing: current trends and future directions [PDF]
, 2020 Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts ...
Mariani, Marcello
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