Will tourism cultural experience affect tourist citizenship behaviors? A case of the "Village Basketball League" in Taijiang County, Guizhou Province. [PDF]
Yang Y +6 more
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Market-Oriented Destination Marketing
Journal of Travel Research, 2016As competition among destinations has intensified, researchers have increasingly advocated for a market-oriented approach to destination marketing. Unfortunately, the unique stakeholder structure of the destination marketing environment precludes a direct application of the traditional market orientation paradigm to this domain.
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Destination marketing and destination image
2018Destinations need to master many elements in order to be successful destination. Factors such as attractions, accessibility, amenities, activities and similar are important for destinations that want to increase their share of tourism. A touristic destination consists of physical (tangible) and psychological (intangible) elements.
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Marketing African Destinations
2016Africa is the world’s second largest and second most populous continent. It is rich in history, cultural resources, natural resources and fauna and flora. Sub-Saharan Africa is changing and developing rapidly and some African cities are now characterized by multicultural communities, a vibrant business environment and modern skylines.
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Asia is the world’s largest continent. It accounts for almost 30 percent of the world’s land area and is home to over 4 billion people — approximately 60 percent of the world’s population. Asian civilizations are rich in history, culture and heritage, and these cradles of mankind are still growing and developing every day.
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