Results 251 to 260 of about 273,460 (309)
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Collaborative Destination Marketing
Journal of Travel Research, 2008Collaborative initiatives are voluntary arrangements between tourism organizations involved in managing and promoting destinations. In the tourism domain, although collaboration issues have been studied from various perspectives, relatively little research has been conducted on the process of collaborative marketing at the destination level.
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Measuring Destination Marketing
Journal of Travel Research, 2016Conversion studies are a standard technique by which marketers evaluate advertisement effectiveness. A review of the tourism literature finds that advertising conversion studies use a number of metrics that have evolved to include most aspects of visitor decisions; however, this literature also indicates that there are few comparative studies focusing
Yeongbae Choe +2 more
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Marketing Tourism Destinations
2021This chapter discusses explores the key issues in the marketing of tourism destinations. The chapter begins with a discussion on why the concept of destination marketing is more complicated than the marketing of individual tourism product offerings. Next, the role of destination marketing organisations (DMOs) and discuss the challenges they face is ...
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2010
Il capitolo affronta l’analisi delle azioni di destination marketing. Dopo avere presentato un breve excursus storico relativo al significato della disciplina, il capitolo analizza le funzioni e le attività di marketing svolte da una DMO evoluta, grazie alle quali gestire il ciclo della relazione con l’ospite in un contesto di competizione globale.
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Il capitolo affronta l’analisi delle azioni di destination marketing. Dopo avere presentato un breve excursus storico relativo al significato della disciplina, il capitolo analizza le funzioni e le attività di marketing svolte da una DMO evoluta, grazie alle quali gestire il ciclo della relazione con l’ospite in un contesto di competizione globale.
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Destination Marketing Organisations
2018The governments of most countries, states, cities and towns now contribute funding for tourism destination marketing and planning. Such funding generally supports two types of organisations. One category is a Ministry of Tourism, which is a government department primarily concerned with providing policy advice to government on planning issues related ...
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1994
This paper defines Destination Marketing Systems (DMS), with reference to systems currently in use by Tourist Boards. It explains the architecture of such systems with particular reference to the integration of information retrieval, reservations and marketing facilities. It explains how DMS technology can help a Tourist Board measure its effectiveness
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This paper defines Destination Marketing Systems (DMS), with reference to systems currently in use by Tourist Boards. It explains the architecture of such systems with particular reference to the integration of information retrieval, reservations and marketing facilities. It explains how DMS technology can help a Tourist Board measure its effectiveness
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Evaluating Destination Marketing Organizations’ Websites
2014Developing their e-marketing strategy, Destination Marketing Organizations (DMOs) invest in the establishment of their Websites to provide extended accessibility, real-time information/services, and personalization capabilities. This chapter aims to review prior tourism studies that refer to Website evaluation by taking DMOs’ Websites as the focus of ...
Drosopoulou Charoula +3 more
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