Results 121 to 130 of about 3,459,148 (313)

Sensegiving, ESG, and Firm Value: Mitigating Interpretive Uncertainty in South Korea

Business Strategy and the Environment, EarlyView.
ABSTRACT As environmental, social, and governance (ESG) becomes central to corporate strategy, firms must navigate the tension between meeting stakeholder expectations and avoiding overinvestment. This study examines how interpretive uncertainty—arising from stakeholders' divergent cognitive frames—produces a nonlinear relationship between ESG ...
Yanghee Kim, Chuljin Park, Yeonji Seo, Taewoo Roh   +3 more
wiley   +1 more source

The Cost of Digital Advertisement

Proceedings of the 2018 World Wide Web Conference on World Wide Web - WWW '18, 2018
Digital advertisements are delivered in the form of static images, animations or videos, with the goal to promote a product, a service or an idea to desktop or mobile users. Thus, the advertiser pays a monetary cost to buy ad-space in a content provider»s medium (e.g., website) to place their advertisement in the consumer»s display. However, is it only
Panagiotis Papadopoulos, Nicolas Kourtellis, Evangelos P. Markatos   +2 more
openaire   +1 more source

The Moderating Role of Strategic Investment in R&D and Advertising in Firms' ESG–Performance Relationship

Business Strategy and the Environment, EarlyView.
ABSTRACT This paper examines the association between environmental, social, and governance (ESG) ratings and firm performance, taking into account the role of firms' strategic investments in research and development (R&D) and advertising. Drawing on resource‐based view and signalling theory perspectives and employing the generalised method of moments ...
Syed Zulfiqar Ali Shah, Saeed Akbar, Sardar Ahmad   +2 more
wiley   +1 more source

Teensites.com: A Field Guide to the New Digital Landscape [PDF]

, 2001
A 2001 report from the Center for Media Education, provided here as background to work produced by Kathryn Montgomery after coming to American University and CSM (see http://www.centerforsocialmedia.org/resources/publications/ecitizens/index2.htm ...
Kathryn Montgomery
core  

Strategic Innovation for Sustainability: A Conceptual Model Linking Digitalization, Social Dynamics, and Climate Change Mitigation

Business Strategy and the Environment, EarlyView.
ABSTRACT This study addresses a significant research gap in the literature by systematically reviewing and synthesizing the interplay between social dynamics, environmental changes, and organizational innovation. Although prior research has explored these dimensions in isolation, the integrative framework remains lacking.
Gagan Deep Sharma, Sascha Kraus, Ritika Chopra, Dhairya Dev, Alberto Ferraris   +4 more
wiley   +1 more source

SOCIAL MEDIA ADVERTISING AND BRAND LOYALTY IN SOUTH AFRICA’S RETAIL SECTOR: THE MODERATING ROLE OF CUSTOMER ENGAGEMENT

International Studies Journal
Research Problem: Brand loyalty in South Africa’s retail sector is increasingly threatened by the fragmented attention and fluid preferences of digital consumers.
ABDULRASAQ MUSTAPHA
doaj   +1 more source

Targeting effectiveness in digital healthcare advertising [PDF]

Throughout the past 300 years since the first ad was distributed via printed newspaper, the field of advertising has drastically changed. Specifically, with the introduction of online media, marketers and advertisers have sought to gain insight as to how
Monroe, Brittney
core  

Impact Measuring in Sustainable Ventures: A Process Perspective

Business Strategy and the Environment, EarlyView.
ABSTRACT Impact measurement is crucial for sustainable ventures to quantify their contribution to sustainable development. Although research has highly focused on impact measurement as a static activity, we conduct a qualitative study to explore how impact measuring as a process unfolds over time.
Jan Moellmann, Esther Salvi, Frank‐Martin Belz   +2 more
wiley   +1 more source

Convergence and the Potential Ban on Interactive Product Placement in Germany [PDF]

This paper addresses the economic impact of German advertising regulations. The digital convergence of media provides a starting point for the analysis. This convergence makes technically feasible “interactive product placement” (IPP), the integration of
Christian Jansen
core  

Transforming Procurement: The Dynamic Capabilities and Microfoundations to Buy Circular

Business Strategy and the Environment, EarlyView.
ABSTRACT Circular Procurement (CP) integrates Circular Economy (CE) principles into purchasing decisions to close material loops and retain value across product life cycles. Yet, its adoption remains limited due to persistent barriers within procurement processes.
Francesco Cafforio, Ilaria Giannoccaro
wiley   +1 more source