Results 161 to 170 of about 3,459,148 (313)

Social Media Green Marketing: How Self‐Monitoring Shapes Consumer Engagement and Eco‐Purchase Intentions

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley   +1 more source

The Influence of Social Media Utilization, Digital Campaigns, and Advertising Expenditures on Increasing Company Revenue

Indonesian Interdisciplinary Journal of Sharia Economics
Technology and social media development have enabled companies to promote products more effectively, enhance interactions with customers, and increase revenue.
Rinaldi Rinaldi, Raja Bayu Ikhsan Riansyah   +1 more
doaj  

The impact of human and virtual endorsements on advertising effectiveness: a comparative analysis based on different information appeals

Humanities & Social Sciences Communications
With the development of digital technology, virtual digital people have been used in various industries, and their advertising effectiveness has become a common concern in the marketing field. This study is based on the theoretical framework of heuristic-
Yixuan Liu, Ke Lei
doaj   +1 more source

Purpose and Profit: Social and Environmental Marketing for Large Companies in Adverse Scenarios

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This qualitative study explored how large companies use social and environmental marketing to boost results in adverse scenarios, analyzing interviews with marketing managers and public documents. The findings reveal distinct strategies. To attract investors, environmental, social, and governance (ESG) communication is targeted at limited ...
Celso Jacubavicius, Giancarlo Medeiros Pereira, Oduvaldo Vendrametto, Miriam Borchardt, Gabriel Sperandio Milan   +4 more
wiley   +1 more source

Annual Reports to the ESA Council ESA 110th Annual Meeting July, 2025

The Bulletin of the Ecological Society of America, EarlyView.
wiley   +1 more source

The Role of Social Media in Exposing Greenwashing: Consumer Sentiments and Discussions

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study examines consumer responses to greenwashing on social media, with a focus on X (formerly Twitter), where exaggerated or deceptive environmental claims are subject to heightened public scrutiny. As sustainability becomes a pressing concern, consumers are increasingly holding companies accountable for their environmental messaging ...
Mitra Salimi, Francesco Tuscolano, Outi Niininen, Outi Uusitalo   +3 more
wiley   +1 more source

Proactive Environmental Strategy and Green Brand Positioning: Implications for Sustainable Development and Firm Performance in B2B Markets

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study investigates how proactive environmental strategy, operationalized through company environmental strategy (CES) and green marketing strategy (GMS), shapes green brand competitiveness (GBC) and new green product success (NGPS) via green brand positioning (GBP).
Haozhe Ma, Arnaldo Coelho, Célia Santos
wiley   +1 more source

Critical Discourse Analysis in Corporate Reports: Legitimation Strategies in the Context of Environmental Controversies

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study examines the use of environmental disclosure as a strategic tool to manage legitimacy crises in a mining company, adopting critical discourse analysis (CDA) as the main methodology. Focusing on a case of environmental disaster, this research reveals how corporate narratives can be manipulated to minimize responsibility and reinforce
Renata Luiza de Castilho Rossoni, Manolita Correia Lima   +1 more
wiley   +1 more source

Consumer Responses to Corporate Social Responsibility Practices in the Multichannel Technology Retail Sector: Insights Into Brand Attitude, Admiration, and the Moderating Role of Skepticism

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT In general, consumers show a growing interest in business activities that go beyond the strictly economic, such as environmental and social initiatives. Thus, implementing Corporate Social Responsibility (CSR) practices in companies has gained relevance in recent years. This study analyzed how the perception of CSR affects consumer attitude in
Francisco Javier Blanco‐Encomienda, Jana Krizanova, Elena Rosillo‐Díaz, Dina Chairi‐Mohamed   +3 more
wiley   +1 more source

The Evolution of Impression Management Research in Social Media: A Bibliometric Perspective

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT The purpose of the present study is to investigate impression management (IM) usage by companies in the context of social media communication and emerging technologies through a comprehensive mapping of the scientific literature. In this matter, a bibliometric analysis has been conducted, extracting a sample of 262 peer‐reviewed journal ...
Antonio Iazzi, Amedeo Maizza, Simona Lamusta, Simone Pizzi   +3 more
wiley   +1 more source