Psychology &Marketing, EarlyView.ABSTRACT This study examines how consumer responses to religious advertising are influenced by two dimensions of open‐mindedness: rational and intuitive. Across three experiments, participants viewed ads that varied in the strength of their religious cue.
Yeqing Bao +3 more
wiley +1 more source
The Phenomenon of Creepiness in a Digital Marketing World
Psychology &Marketing, EarlyView.ABSTRACT Creepiness is a potential negative emotional response by consumers toward the digital data‐driven personalization of marketing efforts. This phenomenon has become increasingly prevalent with the rise of advanced (AI) technologies and inexpensive data collection.
Alisa Petrova +3 more
wiley +1 more source
Detecting freebooted content in social media ads: multimodal provenance and e-commerce implications. [PDF]
Front Artif IntellWeinlich P, Semeradova T.
europepmc +1 more source
No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access
Psychology &Marketing, EarlyView.ABSTRACT We introduce Digital Technology Captivity (DTC), a form of consumer vulnerability that arises when digital technologies become the mandatory gateway to essential services. When access is tied to systems that feel unfamiliar, complex, or intimidating—and when preferred alternatives are limited—consumers may experience heightened vulnerability ...
Carolyn Wilson‐Nash +4 more
wiley +1 more source
What is the effect of commercial food and non-alcoholic beverage marketing on the dietary intake of children and adolescents? Protocol for systematic review and meta-analysis with an equity lens. [PDF]
Syst RevChen QJ +5 more
europepmc +1 more source
Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement
Psychology &Marketing, EarlyView.ABSTRACT As Generative Artificial Intelligence (GenAI) platforms, such as ChatGPT, have transformed digital search querying behavior, mounting operational costs challenge firms to explore alternative monetization strategies beyond traditional subscription models.
Veronica Rosendo‐Rios, Paurav Shukla
wiley +1 more source
Don't You Know That You're Toxic? How Influencer‐Driven Misinformation Fuels Online Toxicity
Psychology &Marketing, EarlyView.ABSTRACT Research on misinformation has focused on message content and cognitive bias, overlooking how source type shapes toxic engagement. This study addresses that gap by showing that influencer‐driven misinformation does not merely increase toxicity: it reconfigures its nature and persistence through relational and social influence mechanisms ...
Giandomenico Di Domenico +2 more
wiley +1 more source
Between fiscal returns and social harm: reframing gambling regulation in Kazakhstan through international evidence. [PDF]
Front SociolKhamzina Z, Buribayev Y.
europepmc +1 more source