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Participative multiple criteria approach for digital influencers choice [PDF]
Exacta, 2022 Social networks play an essential role in consumers' decision-making. In this sense, digital influencers are tools for better reaching the marketing objectives of an organization.
Breno Barros Telles do Carmo +3 more
doaj +5 more sources
Religions, 2022 Digital platforms have empowered individuals and communities to re-negotiate long-established notions of religion and authority. A new generation of social media influencers has recently emerged in the Muslim world.
Bouziane Zaid +4 more
doaj +3 more sources
Do digital influencers successfully contribute to reducing the gap between customers and companies?
BBR: Brazilian Business Review, 2021 The purpose of this research is to analyze the role of digital influencers in the construction of relationships between companies and consumers. A qualitative methodology was used, whereby seven Portuguese service providers were interviewed.
Isaac Moreira +3 more
doaj +1 more source
Cogent Business & Management, 2023 The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers.
Ignatius Enda Panggati +3 more
doaj +1 more source
Normalization of pop divas’ bodies: haterization evidenced by digital influencers
Revista Eletrônica de Ciência Administrativa, 2023 Digital influence is an increasingly present phenomenon in society. Digital influencers appropriate pop divas and paratextualize them, evidencing the normalization that is imposed on their bodies.
Marília Abigail Meneses Batista +1 more
doaj +1 more source
Revista Gestão em Análise, 2022 Nowadays, we live in a society in constant evolution, marked by accelerated technological advances and now we are going through another social transition born from the third industrial revolution, also known as the digital age that was originated in the ...
Tânia Carneiro +2 more
doaj +1 more source
The body as a brand in social media: Analyzing Digital Fitness Influencers as Product Endorsers
Athenea Digital, 2021 New social actors have emerged with the social media. Among them, we highlighted the digital influencers, people who have millions of online followers, and induce them in favor or against products and brands to be consumed. Therefore, we aimed to analyze
Marianny Jessica de Brito Silva +3 more
doaj +1 more source
The Rise of Political Influencers—Perspectives on a Trend Towards Meaningful Content
Frontiers in Communication, 2021 Despite an increasing information overflow in the era of digital communication, influencers manage to draw the attention of their followers with an authentic and casual appearance.
Magdalena Riedl +4 more
doaj +1 more source
Brazilian Creative Industries Journal, 2023 This article answers two main questions: What are the similarities and differences between journalists' online practices and that of digital influencers’?
Issaaf Karhawi, Isadora Ortiz de Camargo
doaj +5 more sources
Political Influencers on Social Media: An Introduction
Social Media + Society, 2023 Influencers are omnipresent on social media platforms. They occupy important digital real estate across a range of topical domains including beauty, fashion, and gaming.
Martin J. Riedl +2 more
doaj +1 more source