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FEMINISTAS NEGRAS INFLUENCERS DIGITAL
O movimento feminista se constitui a partir da busca de mulheres por aquisição de direitos como voto, trabalho e educação. Inicialmente, o movimento feminista não levava em consideração as questões ético-racial.
Kelly Almeida de Oliveira +1 more
doaj +2 more sources
Brands and Digital Influencers [PDF]
ICIEMC Proceedings, n.º 4 (2023): Proceedings of the 7th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, June 29 - June 30 ...
Moura, Mafalda, Ribeiro, Liliana
openaire +2 more sources
Digital Influencers and Follower Behavior
The advent of new technologies, the massification of internet access, the availability of personal computers in the market, and the entrance of smartphones into citizens' daily lives all have constituted a revolution that has led to a change in consumer behavior.
Lopes, Isabel Maria +3 more
openaire +3 more sources
Analysis of Influencer's Influence As Digital Marketing
Technology continues to develop and advance which has a major impact on everyday life including the online marketing process, one of which is by using social media influencers. An influencer is someone who acts as an bring another one because of their views, advice, or opinions so that they can influence buyers. This study aims to analyze the influence
Anik Yuliati, Syamsul Huda
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The influence of a digital strategy on the digitalization of new ventures: The mediating effect of digital capabilities and a digital culture [PDF]
A higher degree of digitalization in new ventures’ product/service offerings and their processes can lead to a faster time to market and the ability to rapidly scale. Hence, it has the possibility to significantly impact the performance. To increase the degree of digitalization in new ventures, they can implement a digital strategy.
Proksch, Dorian +3 more
openaire +2 more sources
Towards fairness in digital influencers’ marketing practices
The use of digital influencers to expand a brand and increase business is on the up. This creates new difficulties in ensuring consumer protection. Digital influencers provide reviews and endorsements of products usually through social networks and ...
Clausen, Laura, Riefa, Christine
core +8 more sources
Recommendation and usage in the digital library : Technical Report CSEG/2/1997 [PDF]
The movement from the physical to the digital library offers both dangers and opportunities. Alongside the greater quantity of online material goes the problem of quality assurance: how can be the information searcher be sure of the status of a document.
Twidale, Michael +2 more
core +4 more sources
Influence of Country Digitization Level on Digital Pandemic Stress
A quick and effective solution to address the immediate change in teaching methods after the COVID-19 pandemic was digital learning environments (DLEs). The way in which this process of change towards DLEs was tackled was different around the world, depending on multiple factors, including the level of digitization, technology, and innovation.
Álvaro Antón-Sancho +2 more
openaire +3 more sources
The Influence of Digital Wallet
Abstract The purposes of this research are to analyze the influence of digital wallets on customer purchase behaviour in Indonesia. The main discussion will be about Gopay that was created by Gojek, one of the top startup companies in Indonesia, which famously known by its ride-hailing service.
E S Soegoto, M B R Sumantri
openaire +1 more source
Youth Digital Cultures and Gender: A Comparative Mixed Method Analysis of Algerian Influencers’ Discourses and Performances on YouTube in a Multi-thematic Context [PDF]
This research investigates digital cultures of youth and the role of gender in shaping their content on YouTube in Algeria. Youth in this research, are young influencers who create content on YouTube.
Belarbi, D.
core

