Results 261 to 270 of about 35,286,472 (286)

Digital influencers, social power and consumer engagement in social commerce

Internet Research, 2023
Panpan Wang
exaly  

Purchasing intentions and digital influencers

International Journal of Internet Marketing and Advertising, 2023
Mustafeed Zaman
exaly  

EL INFLUENCER DIGITAL

2023
openaire   +1 more source

How do digital influencers affect social commerce intention? The roles of social power and satisfaction

Information Technology and People, 2021
Robert Davison, Panpan Wang
exaly  

Digital Social Influencing

2022
openaire   +1 more source

Got to be real: An investigation into the co-fabrication of authenticity by fashion companies and digital influencers

Journal of Consumer Culture, 2022
Marco Luca Pedroni
exaly  

Digital Influence

2018
openaire   +1 more source

The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention

International Journal of Information Management, 2019
David Jiménez Castillo, Raquel Sanchez-Fernandez   +1 more
exaly  

Mapping digital foodscapes: Digital food influencers and the grammars of good food

Geoforum, 2020
Sylvia Jaworska, Michael Goodman
exaly  

Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram

New Media and Society, 2019
Kelley Cotter
exaly