Results 281 to 286 of about 35,286,472 (286)

Dialectical Emotional Labour in Digital Person-branding: The case of digital influencers

Organization Studies
Michael Beverland, Richard Gyrd-Jones, Anna-Bertha Heeris Christensen   +2 more
exaly  

Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers

Technological Forecasting and Social Change
Oihab Allal-Chérif, Patricia Carracedo, Rosa Puertas   +2 more
exaly  

Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers

International Journal of Advertising
Meda Mucundorfeanu, Delia Cristina Balaban   +1 more
exaly  

Brands’ Green Activism: An Empirical Comparison between Posts of Digital Influencers and Brands

Sustainability
Duarte Xara-Brasil, Karla Menezes, Fabio S Sandes   +2 more
exaly  

Social influence in digital environments

Paolo Riva, Alessia Telari, Marco Marinucci   +2 more
openaire   +1 more source

Influence of the Digital Self on Behavior

2015
openaire   +1 more source