Unpacking the relationship between co‐creation and brand equity: A multi‐study approach
Abstract Whilst some studies have shown that co‐creation positively influences brand equity, others have found only marginal or even negative effects, and several failure cases of co‐creation have been reported. To overcome the confusion generated by mixed findings, this paper unpacks the relationship between co‐creation and brand equity, considering ...
Stefan Markovic +4 more
wiley +1 more source
Testing the feasibility of a digital storytelling intervention combined with heart rate variability biofeedback in hematopoietic cell transplant patients. [PDF]
Kim SW +8 more
europepmc +1 more source
The aesthetic sublime of megaproject structures: A framework and a research agenda
Abstract The physical structures of megaprojects—such as mega‐canals, metros, railway lines, bridges, tunnels, and iconic opera houses—hold a profound capacity to generate aesthetic experiences with enduring societal impact. Yet, research on megaprojects has predominantly focused on functionality and economic rationale with aesthetics being pushed to ...
Federica De Molli +2 more
wiley +1 more source
The effect of digital storytelling on women's human papilloma virus awareness: Randomized controlled experimental study. [PDF]
Dağlı E, Aktaş Reyhan F, Arık A.
europepmc +1 more source
ABSTRACT Increasingly, community‐based organizations (CBOs) that have a social impact are required to evidence their impact through accountability and evaluation methods that are complex and inappropriate for their specific context. In response to this challenge, we offer a participatory approach to social return on investment (SROI), which builds on a
Rebecca Warren +2 more
wiley +1 more source
A human-centered approach for sharing patient experiences through digital storytelling: a research through design study. [PDF]
Behnam-Asl S +4 more
europepmc +1 more source
Mothers' strategies to reconcile roles and responsibilities during the COVID‐19 pandemic
Abstract Objective Theoretically guided by the capability approach, this study examines how mothers reconciled work and care responsibilities throughout the pandemic. Background The COVID‐19 pandemic placed heavy demands on mothers and limited their agency freedom.
Vera Dafert, Ulrike Zartler
wiley +1 more source
"I forgot she used to make chocolate cake": Digital storytelling supporting person-focussed dementia care: A qualitative thematic analysis. [PDF]
Munk S +7 more
europepmc +1 more source
Enchanting the Otherwise: Magical Realism and the Gendered Ontologies of Organizational Becoming
ABSTRACT This paper enacts a feminist‐posthumanist reimagining of gender as ontological disturbance, using magical realism not as metaphor but as epistemological method. Rejecting representational logics and the managerial rationalities of organizational realism, we advance gender not as identity or role but as spectral interference—a transversal ...
Max Ganzin, Diana Ivanycheva
wiley +1 more source

