Results 221 to 230 of about 31,297 (290)

Unpacking the relationship between co‐creation and brand equity: A multi‐study approach

open access: yesEuropean Management Review, EarlyView.
Abstract Whilst some studies have shown that co‐creation positively influences brand equity, others have found only marginal or even negative effects, and several failure cases of co‐creation have been reported. To overcome the confusion generated by mixed findings, this paper unpacks the relationship between co‐creation and brand equity, considering ...
Stefan Markovic   +4 more
wiley   +1 more source

The aesthetic sublime of megaproject structures: A framework and a research agenda

open access: yesEuropean Management Review, EarlyView.
Abstract The physical structures of megaprojects—such as mega‐canals, metros, railway lines, bridges, tunnels, and iconic opera houses—hold a profound capacity to generate aesthetic experiences with enduring societal impact. Yet, research on megaprojects has predominantly focused on functionality and economic rationale with aesthetics being pushed to ...
Federica De Molli   +2 more
wiley   +1 more source

The Politics of (E)valuation in Community Projects: Creating a Living Impact Methodology to Pluralize Accountability and Center Lived Experience

open access: yesFinancial Accountability &Management, EarlyView.
ABSTRACT Increasingly, community‐based organizations (CBOs) that have a social impact are required to evidence their impact through accountability and evaluation methods that are complex and inappropriate for their specific context. In response to this challenge, we offer a participatory approach to social return on investment (SROI), which builds on a
Rebecca Warren   +2 more
wiley   +1 more source

Mothers' strategies to reconcile roles and responsibilities during the COVID‐19 pandemic

open access: yesFamily Relations, EarlyView.
Abstract Objective Theoretically guided by the capability approach, this study examines how mothers reconciled work and care responsibilities throughout the pandemic. Background The COVID‐19 pandemic placed heavy demands on mothers and limited their agency freedom.
Vera Dafert, Ulrike Zartler
wiley   +1 more source

Enchanting the Otherwise: Magical Realism and the Gendered Ontologies of Organizational Becoming

open access: yesGender, Work &Organization, EarlyView.
ABSTRACT This paper enacts a feminist‐posthumanist reimagining of gender as ontological disturbance, using magical realism not as metaphor but as epistemological method. Rejecting representational logics and the managerial rationalities of organizational realism, we advance gender not as identity or role but as spectral interference—a transversal ...
Max Ganzin, Diana Ivanycheva
wiley   +1 more source

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