Results 181 to 190 of about 17,171 (209)
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Journal of Travel Research, 2013
Online reviews (ORs) are continuing to foster a renewed spread of word-of-mouth in the travel industry. Travelers are increasingly using ORs to inform them about accommodations and other tourism-related products. As such, it is important to improve our understanding of the behavioral consequences of e-word-of-mouth.
Filieri R, McLeay F
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Online reviews (ORs) are continuing to foster a renewed spread of word-of-mouth in the travel industry. Travelers are increasingly using ORs to inform them about accommodations and other tourism-related products. As such, it is important to improve our understanding of the behavioral consequences of e-word-of-mouth.
Filieri R, McLeay F
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2020
Electronic word of mouth (e-WOM) is rapidly becoming an empowering tool for consumers to express their experiences on services or products, on social media or other platforms. Beyond the obvious implications of such content to potential consumers, interest is also high among researchers, industry players, and other stakeholders who strive to analyze ...
Ioannis Stivaktakis, Angelika Kokkinaki
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Electronic word of mouth (e-WOM) is rapidly becoming an empowering tool for consumers to express their experiences on services or products, on social media or other platforms. Beyond the obvious implications of such content to potential consumers, interest is also high among researchers, industry players, and other stakeholders who strive to analyze ...
Ioannis Stivaktakis, Angelika Kokkinaki
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2019
Together with the internet, social networking sites provide the consumers and the companies with a new marketing channel. In these online platforms, people make groups and come together for specific purposes. This new vivid and productive environment attracts the consumers seeking for product information and the companies trying to be in close contact ...
Esra Güven, Özlem Işık
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Together with the internet, social networking sites provide the consumers and the companies with a new marketing channel. In these online platforms, people make groups and come together for specific purposes. This new vivid and productive environment attracts the consumers seeking for product information and the companies trying to be in close contact ...
Esra Güven, Özlem Işık
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E-WOM’s Impact on App Development
Journal of Computer Information Systems, 2018With the emergencies of Web 2.0, online word of mouth (e-WOM) has become one of the most useful communication channels.
Peiqin Zhang, Yong Ge, Hsun-Ming Lee
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Journal of Food Products Marketing, 2014
The arrival of the World Wide Web has intensified word-of-mouth communication. Thanks to consumers, information flows without geographical or temporal boundaries. The influence of the mass media has receded and that of the Web 2.0 has emerged with force. Opinion leaders are individuals who have become points of reference in these social networks.
César Sahelices-Pinto +1 more
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The arrival of the World Wide Web has intensified word-of-mouth communication. Thanks to consumers, information flows without geographical or temporal boundaries. The influence of the mass media has receded and that of the Web 2.0 has emerged with force. Opinion leaders are individuals who have become points of reference in these social networks.
César Sahelices-Pinto +1 more
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E-WOM messaging on social media
Internet Research, 2017Purpose The purpose of this paper is to explore the intentions to share electronic word-of-mouth (E-WOM) messages on social media websites depending on tie strength, perceptions of temporal distance and the concreteness of promotional messages. Design/methodology/approach A 2×2×2 mixed design is used.
Yung Kyun Choi, Yuri Seo, Sukki Yoon
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Understanding Twitter as an e-WOM
Journal of Systems and Information Technology, 2016Purpose – This paper aims to research as to how Twitter is influential as an electronic word-of-mouth (e-WOM) communication tool and thereby affecting movie market. In present days, social media is playing an important role in connecting people around the globe.
Umesh Rao Hodeghatta, Sangeeta Sahney
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2016
In the global era, Electronic Word of Mouth (E-WOM) has become an important emerging business strategy in the marketing and consumer environment. Along with the growth of digital connectivity and E-WOM, new ongoing challenges have also emerged for online users, businesses, and services. The chapter mainly aims to look closer upon how Electronic Word of
Dhiraj Jain, Yuvraj Sharma
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In the global era, Electronic Word of Mouth (E-WOM) has become an important emerging business strategy in the marketing and consumer environment. Along with the growth of digital connectivity and E-WOM, new ongoing challenges have also emerged for online users, businesses, and services. The chapter mainly aims to look closer upon how Electronic Word of
Dhiraj Jain, Yuvraj Sharma
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Cross‐national differences in e‐WOM influence
European Journal of Marketing, 2012PurposeThis paper aims to present a cross‐national study that investigates changes in purchase intentions of UK versus Chinese consumers following exposure to successive e‐WOM comments in the form of positive and negative user reviews for experience versus search products.Design/methodology/approachA 2(e‐WOM valence and order: negative versus positive ...
Christodoulides, +2 more
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2013
In recent years there has been a rapid growth of social networks worldwide. This growth has changed a lot of things we already knew. Now many companies use the Internet and the Social Media to promote their services and their products, while those without a Facebook account or Twitter considered the exception.
openaire +1 more source
In recent years there has been a rapid growth of social networks worldwide. This growth has changed a lot of things we already knew. Now many companies use the Internet and the Social Media to promote their services and their products, while those without a Facebook account or Twitter considered the exception.
openaire +1 more source