Results 191 to 200 of about 17,171 (209)

e-WOM: Review and a New Conceptualisation

The Marketing Review, 2018
Electronic word of mouth or e-WOM has gained a lot of salience in marketing literature. However, the conceptualisation of e-WOM in the literature has often relied on past practices in e-WOM generation and use. For example, in the previous few decades, several studies that have used e-WOM to predict future sales/revenue of products and services have ...
Ridhi Agarwal, Ramendra Singh
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Investigating generational differences in e-WOM behaviours

International Journal of Advertising, 2011
Marketers have generally assumed actionable differences exist between Gen X and Gen Y, particularly with regard to electronically mediated marketing.
David Strutton, David G. Taylor, Kenneth Thompson   +2 more
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Using Sentiment Analysis for Evaluating e-WOM

2020
Electronic word of mouth is one of the keys elements for marketing decision making. e-WOM has been focus of marketing research as technology and social media become larger part of consumers' lives. This study set out to examine e-wom concept with sentiment analysis methodology in service industry context.
Zehra Nur Canbolat, Fatih Pinarbasi
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Perceived Usefulness of e-WOM Attributes on Buyer’s Choice

2020
Conference: HCI ...
Kakaria, Shobhit, Simonetti, Aline, Bigne, enrique   +2 more
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İndirim Perakendeciliği Müşterilerinin e-WOM Motivasyonlarının Netnografik İncelemesi

İletişim ve Toplum Araştırmaları Dergisi (İTAMDER), 2022
Bu çalışma, indirim perakendeciliği müşterilerinin tüketici merkezli çevrimiçi bir sosyal topluluk aracılığıyla e-WOM iletişimine katılma motivasyonlarını keşfetmeyi amaçlamaktadır. Bu nedenle çalışmada nitel bir metodolojik yaklaşım benimsenmiştir. Satışa çıkması duyurulan ürünler de dahil olmak üzere indirimli perakendecilerin pazarlama çabalarına ...
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Fashion Customers’ E-Wom Behavior: An Exploratory Study

European Journal of Multidisciplinary Studies, 2017
In today’s digitalized word, it is inevitable that customers interact with each other and affect each other's behavior. Therefore e-wom has become an important subject in digital marketing literature. The rise of the social media has affected consumer behavior in a significant way and e-wom is one of the most captious elements (Ng. et. al.
Köse, Şirin Gizem, Enginkaya Erkent, Ebru   +1 more
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e-WOM: Suatu Kajian Pustaka

Journal of Sustainability and Science Economics
Penelitian ini bertujuan untuk mengetahui variabel-variabel yang berhubungan dengan e-wom, baik secara langsung maupun tidak langsung. Penelitian ini menggunakan metode tinjauan literatur sistematis dan menggunakan 16 artikel penelitian sebagai bahan penelitian. Artikel-artikel tersebut dikumpulkan dari sciencedirect.com, emerald.com, dan scopus.com. e-
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Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials

The International Review of Retail, Distribution and Consumer Research, 2022
Manu Jain, Saumya Dixit, Amit Shukla
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Pengaruh E-Wom terhadap Minat Beli Produk Sayuran

Bandung Conference Series: Communication Management
Abstract. The increasing growth of internet users makes it easier for businesses to market their services and products. E-commerce is the use of computer networks to carry out business processes. One of the things that can generate consumer buying interest is the influence of positive or negative information called electronic word of mouth.
null Numan Hapidudin, null Tresna Wiwitan   +1 more
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The Impacts of Tourism e-WOM Information Characteristics and Community Interactivity on e-WOM Information Usefulness and e-WOM Effects

Journal of Korea Service Management Society, 2010
null 김나은, null 김민화
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