Results 71 to 80 of about 17,171 (209)

PERBEDAAN E-WOM KUALITAS INFORMASI, KREDIBILITAS INFORMASI, KEGUNAAN INFORMASI, DAN ADOPSI INFORMASI ANTARA MEDIA SOSIAL DAN SITUS BELANJA PADA NIAT PEMBELIAN PRODUK FASHION DI KOTA BANDA ACEH [PDF]

, 2017
ABSTRAKPenelitian ini bertujuan untuk mengetahui perbedaan e-WOM kualitasinformasi, kredibilitas informasi, kegunaan informasi, dan adopsi informasi antaramedia sosial dan situs belanja pada niat pembelian produk fashion di kota BandaAceh.
Irma Yanti
core  

E-WOM en redes sociales asociadas al valor de las marcas de boutiques online

Revista Amazónica de Ciencias Económicas
Las boutiques online de Tarapoto deben gestionar eficazmente la percepción de sus consumidores en redes sociales, ya que las opiniones compartidas influyen en las decisiones de compra y, en consecuencia, en el valor de la marca.
Jennifer Krystel del-Aguila-Silva, Kewin Arnold Flores-García, Karina Rengifo-Mesía, Segundo Wilfredo Fasanando-Garcia, Teresa del Pilar López-Sánchez   +4 more
doaj   +1 more source

Pengaruh e-WOM Terhadap Minat Beli Produk Kecantikan

Da'watuna: Journal of Communication and Islamic Broadcasting, 2023
Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth pada akun TikTok @Camillebeauty_Official terhadap minat beli produk melalui survei pada pengikut akun TikTok Camille Beauty. Objek penelitiannya merupakan electronic word of mouth sebagai variabel bebas dan minat beli sebagai variabel terikat.
Oky Oxcygentri, Firdaus Yuni Dharta, Padmasari Balqis   +2 more
openaire   +1 more source

PENGARUH E-WOM DAN PERSEPSI HARGA TERHADAP CITRA MEREK, KEPUASAN PELANGGAN DAN LOYALITAS PENGGUNA MOBIL KELUARGA MEREK AVANZA DI MAKASAR [PDF]

, 2018
Jamila Isa, The Influence of e-Wom and Price Perception on the Image of a Brand, Customer Satisfaction and The Loyalty Avanza Car Users in Makasar (advised by Promotor Budiyanto and Co-Promotor Slamet Riyadi).
ISA, JAMILA
core  

Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies

Psychology &Marketing, Volume 43, Issue 2, Page 295-311, February 2026.
ABSTRACT This study investigates how consumers respond to service failures caused by mandatory government sustainability policies, which differ from conventional failures in their persistence, uncontrollability, and foreseeability. Across two experimental studies, we examine how consumers respond to sustainability policy‐induced service failures ...
DaEun Park, YongHee Kim
wiley   +1 more source

The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust

Social Sciences and Humanities Open
The competitive landscape among universities in Indonesia necessitates Islamic higher education institutions to attend to all aspects of marketing. This study explores the influence of brand personality (BP), brand self-congruity (BSC), and brand love on
Ahmad Juhaidi, Syaifuddin, Salamah, Hidayat Ma'ruf, Muhammad Yuseran, Shapiah, Raihanatul Janah, Mudhiah, Rinda Azmi Saputri, Nauriatul Muharramah, Mohammad Noor Fuady, Willy Ramadan, Risa Lisdariani   +12 more
doaj   +1 more source

KONTRIBUSI E-WOM TERHADAP PERILAKU KONSUMTIF

Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah, 2019
This article starts from Laila Hifziati's research stating that in addition to being the most up-to-date promotional tool, eWOM culinary on Instagram has formed a consumptive culture. Starting from this study, this study aims to determine how much eWOM contributes through the shopee platform (Shopee platform dominates mobile applications and ranks ...
openaire   +2 more sources

Product Innovation for Sustainable Development in the Fashion Industry: A Bibliometric Review

Sustainable Development, Volume 34, Issue 1, Page 924-950, February 2026.
ABSTRACT This study presents a systematic review of new product development (NPD) in the textile and fashion industry, conducted through bibliometric techniques and thematic synthesis under the PRISMA 2020 protocol. By combining performance analysis, science mapping, and qualitative coding, the research aims to clarify how the literature has addressed ...
Irene Ricciardi, Martina Percuoco, Anna Prisco   +2 more
wiley   +1 more source

Exploration of e-Marketing Strategies for Cosmetic Products Based on Word-of-Mouth Information [PDF]

, 2010
A methodological approach is proposed to understand the potential importance of e-WOM in e-Marketing. Focusing on the cosmetic product market in Japan, a social network named @COSME is chosen for the study. More specifically, actual blogs concerning skin
KIM A Hyoung, Sumita Ushio, 住田 潮
core  

Improving SMEs competitiveness with the use of Instagram Influencer Advertising and eWOM [PDF]

, 2018
Under Saudi Vision 2030, there will be a forthcoming increase in support to small or medium-sized enterprises (SMEs) from the current 20 percent of GDP to 35 percent. Thus, SMEs’ access to finance will become easier.
Badahdah, R., Badahdah, R., Konstantopoulou, A., Konstantopoulou, A., Konstantoulaki, K., Konstantoulaki, K., Rizomyliotis, I., Rizomyliotis, I.   +7 more
core   +4 more sources