Results 81 to 90 of about 17,171 (209)

Role of e-WOM in hospitality market pricing

Journal of Economics and Management, 2017
Aim/purpose - Online assessments are one of the main factors determining a customer's choice of accommodation. This article examines their relationship to prices in the low and high season in Cracow's hospitality market. The question of which attributes in hotel ratings explain the change in price levels was investigated.
openaire   +3 more sources

Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda

Journal of Consumer Behaviour, Volume 25, Issue 1, Page 3-40, January 2026.
ABSTRACT This review critically synthesizes and extends the influencer marketing literature by exploring how relational, psychological, and contextual mechanisms shape consumers' behavioral responses in digital environments. Adopting a multi‐method research approach, Study 1 presents an extensive TCCM (Theory, Context, Characteristics, and Methodology)–
Md Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven   +3 more
wiley   +1 more source

Analisis Pengaruh Trust Dan Perceived Value Terhadap Brand Equity Dengan Variabel Mediasi Electronic Word of Mouth (E-WOM) Pada Bisnis E-Commerce Tokopedia [PDF]

, 2017
This study aimed to analyze the influence of trust and perceived value on brand equity with the mediating variables electronic word of mouth (e-wom) on Business e-commerce Tokopedia.
., Jennifer
core  

Factors affecting attitudes toward e-shopping in the United Arab Emirates

Cogent Business & Management
This study examines shoppers’ attitudes toward online shopping in the United Arab Emirates (UAE). The researchers investigate the effects of perceived benefits, trust, electronic word of mouth (e-WOM) and perceived website quality as antecedents shaping ...
Abdallah M. Elamin, Liaqat Ali, Ahmed Zain Elabdin Ahmed, Hazem Aldabbas   +3 more
doaj   +1 more source

PERAN CITRA DESTINASI MEMEDIASI PENGARUH E-WOM TERHADAP NIAT BERKUNJUNG KEMBALI WISATAWAN (Studi Pada Obyek Wisata Taman Edelweis Bali)

E-Jurnal Manajemen, 2020
Penelitian ini bertujuan untuk menjelaskan peran citra destinasi dalam memediasi pengaruh e-WOM terhadap niat berkunjung kembali wisatawan di obyek wisata Taman Edelweis Bali.
I Putu Hari Budi Utama, I Gusti Ayu Ketut Giantari   +1 more
doaj   +1 more source

Geloofwaardigheid van e-WOM

Tijdschrift voor Communicatiewetenschap, 2013
Credibility in E-WOM: how review perceptions impact their persuasiveness Credibility in E-WOM: how review perceptions impact their persuasiveness Previous research illustrated the impact of (a) a review’s valence and (b) its perceived credibility on customers’ product attitudes.
Van Hemelen, Natalie, Smits, Tim, Verlegh, Peeter   +2 more
openaire   +2 more sources

Beyond Moral Outrage: The Role of the Ingroup in Online Condemnations

Psychology &Marketing, Volume 43, Issue 1, Page 30-46, January 2026.
ABSTRACT Although expressions of condemnation are pervasive on social media and often shape the narratives of traditional news outlets, brands continue to struggle with predicting and managing these responses effectively. To address this challenge, it is crucial to first understand the underlying reasons for such behavior.
Jeff D. Rotman, Virginia Weber, Andrew W. Perkins, Americus Reed II   +3 more
wiley   +1 more source

ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH, KUALITAS PELAYANAN, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS E-COMMERCE (Studi pada Zalora Indonesia di Semarang) [PDF]

, 2018
The progress of internet technology is one of the aspects that influences the lifestyle of the majority of people today. Increasing of internet usages in Indonesia also provide a stimulus to business actors in the field of e-commerce in growing trends of
FARUQ, Umar, SANTOSO , Suryono Budi
core  

Co-Advertising, E-Wom and Social Responsibility

, 2016
Following the digital revolution, the traditional divide between value creation - R&D, production and advertising - and value distribution and consumption – sales, use and post-use- is blurring. Individuals and companies are called to exchange multiple inputs and outputs before, during and after sale.
Pellegrini Davide, De Canio Francesca
openaire   +2 more sources

Advancing Theoretical Integration of Distrust: A Multilevel Examination of Its Theoretical Foundations, Dynamics, and Mechanisms

Psychology &Marketing, Volume 43, Issue 1, Page 68-87, January 2026.
ABSTRACT This paper addresses persistent gaps in distrust scholarship by systematically reviewing studies published from 1998 to 2024. We refine distrust as a construct distinct from trust, mistrust, and suspicion, shaped by unique cognitive, emotional, and behavioral mechanisms.
Xiaolan Chen, George Balabanis, Shuai Qin   +2 more
wiley   +1 more source