How leaders are persuaded: An elaboration likelihood model of voice endorsement. [PDF]
PLoS ONE, 2021 Organizations need both employee voice and managerial endorsement to ensure high-quality decision-making and achieve organizational effectiveness. However, a preponderance of voice research focuses on employee voice with little attention paid to voice ...
Xiaobo Li, Ting Wu, Jianhong Ma
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Predicting review helpfulness in the omnichannel retailing context: An elaboration likelihood model perspective [PDF]
Frontiers in Psychology, 2022 As increasingly retail enterprises have adopted the omnichannel retailing strategy, both online-generated and offline-generated reviews should be considered to better understand the helpfulness of online reviews in the omnichannel retailing context ...
Zhebin Zhang +4 more
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Patient's behavior of selection physician in online health communities: Based on an Elaboration likelihood model [PDF]
Frontiers in Public Health, 2022 BackgroundWith the rapid development of “Internet + medicine” and the impact of the COVID-19 epidemic, online health communities have become an important way for patients to seek medical treatment. However, the mistrust between physicians and patients in
Min Qin +8 more
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Effects of rhetorical devices on audience responses with online videos: An augmented elaboration likelihood model. [PDF]
PLoS ONE, 2023 The way in which information is linguistically presented can impact audience attention, emotion, and cognitive responses, even if the content remains unchanged.
Guangchao Charles Feng +3 more
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Analyzing the persuasion mechanism of AI-generated rumors via the elaboration likelihood model [PDF]
Frontiers in PsychologyBackgroundWhile the technological advancements of Generative Artificial Intelligence are widely recognized, how they reshape the psychological mechanisms of human persuasion and information processing remains underexplored.
Zhengdong Hou
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Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective
Information Systems Research, 2005 With advances in tracking and database technologies, firms are increasingly able to understand their customers and translate this understanding into products and services that appeal to them. Technologies such as collaborative filtering, data mining, and click-stream analysis enable firms to customize their offerings at the individual level.
Kar Yan Tam, Shuk Ying Ho
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Research on Social Media Advertising Persuasion Based on the Elaboration Likelihood Model [PDF]
SHS Web of Conferences, 2023 Based on the elaboration likelihood model, this research investigates the in-fluence of central cues (advertising informativeness and advertising persuasiveness) and peripheral cues (social climate) on consumers’ advertising involvement and attitude ...
Pan Piao, Zhang Hao
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Continuance intention and digital health resources from the perspective of elaboration likelihood model and DART model: a structural equation modeling analysis. [PDF]
Front Public HealthFei C +5 more
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Analysis of shared parking demander’ choice behavior based on elaboration likelihood model
Transportation Research Interdisciplinary Perspectives, 2021 The shared parking mode is an effective measure to solve the problem of urban parking difficulties. However, due to insufficient research on the parking choice behavior and its influence factors, the shared parking mode has not been effectively promoted ...
Xiaowei Hu, Jiashuo Bao, Tao Ma
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Dual elaboration models in attitude change processes [PDF]
Psihologija, 2005 This article examines empirical and theoretical developments in research on attitude change in the past 50 years. It focuses the period from 1980 till present as well as cognitive response theories as the dominant theoretical approach in the field.
Žeželj Iris
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