Results 21 to 30 of about 14,373,368 (289)

Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective

Journal of Marketing and Consumer Behaviour in Emerging Markets, 2023
This study is aimed at determining consumers’ sustainable apparel involvement in the purchasing or disposing of apparel in an emerging market context (EMC).
Elizabeth Kempen, Rejoice Tobias-Mamina, Mariette Strydom, Lorna Christi, Mirriam Makopo   +4 more
doaj   +1 more source

The Impact of Electronic Word of Mouth on Tourists Visit Intention to Saudi Arabia: Argument Quality and Source Credibility as Mediators [PDF]

African Journal of Hospitality, Tourism and Leisure, 2021
The study objective was to examine the mediating role of source credibility and argument quality in the relationship between e-WOM and tourist visit intentions.
Dalal Hodaed Alsheikh, Norzalita Abd Aziz, Layla Hodaed Alsheikh   +2 more
doaj   +1 more source

SOCIAL MEDIA ADVERTISING ASSISTANCE WITH PERSUASION CONCEPT – ELABORATION LIKELIHOOD MODEL (ELM) FOR SMES IN SURABAYA

Darmabakti Cendekia, 2021
Background: Along with the development of digital media tools, the direction of marketing shifts from conventional to social media-oriented. However, this is not easily conducted by SME business circles.
Phima Ruthia Dwikesumasari, Maurisia Putri Permatasari, Damar Kristanto   +2 more
doaj   +1 more source

TINJAUAN PENELITIAN EKSPERIMEN PADA ELABORATION LIKELIHOOD MODEL [PDF]

, 2015
Elaboration Likelihood Model (ELM) merupakan model yang menjelaskan proses bagai-mana suatu iklan mempersuasi penontonnya. Banyak riset eksperimen telah dilakukan untuk memberikan bukti empiris bagaimana Elaboration Likelihood Model memberikan kontribusi
Maharani, Sari Hepy
core   +2 more sources

Impulsive Buying Tendency: Elaboration Likelihood Model Perspective

Jurnal Aplikasi Manajemen
The increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage.
Leonard Junio Wibisono, Gladys Greselda Gosal, Teofilus Teofilus, Junko Alessandro Effendy, Sabar Sabar, Muhammad Azizurrohman   +5 more
doaj   +1 more source

Kontekstualitas Elaboration LIKELIHOOD Model pada Model Komunikasi Gerakan Santri Menulis

Komuniti
Arus informasi yang membeludak akibat perkembangan teknologi, terkadang membuat sebagian masyarakat menjadi bingung akan sebuah informasi. Dalam kondisi ini, maka peran pesantren termasuk di dalamnya santri juga menjadi penting.
Sri Syamsiyah, Suhariyanto, Ayang Fitriyanti   +2 more
doaj   +1 more source

Comparative Approaches to Mis/Disinformation| Belief in or Identification of False News According to the Elaboration Likelihood Model

International Journal of Communication, 2021
Based on the elaboration likelihood model, this study examines the influence of central and peripheral cues on a user’s belief in or identification of false news and investigates the direct and moderating effects of information literacy.
Chi-Ying Chen, Mike Kearney, Shao-Liang Chang   +2 more
doaj  

Considering the Elaboration Likelihood Model for simulating hate and counter speech on Facebook

Studies in Communication, Media, 2018
Counter speech is perceived and has also been advocated by social networks as a measure for delimiting the effects of hate speech. To facilitate estimating the efficiency of counter speech in freely accessible blackboard communication as employed by ...
Carla Schieb, Mike Preuss
doaj   +1 more source

Changes in the Dynamics of Indonesian Tourists Regarding the Information Adoption Process in the Digital Era

Jambura Geo Education Journal
In the age of abundant information, tourists increasingly turn to digital reviews to make quick informed decisions about destinations, but how these reviews shape their choices remains an important but underexplored topic.
Aqlia Pratiwi, Bambang Dwi Prasetyo, Ananda Sabil Hussein   +2 more
doaj   +1 more source

When Advertisements Look Like Products:

Maketingu Janaru
Contrary to the phenomena predicted by advertising research relevant to the elaboration likelihood model, content ads emphasizing non-message elements possess the potential to attract consumers with high elaboration likelihood.
Ryosuke Takeuchi, Jue Wang
doaj   +1 more source