Results 51 to 60 of about 87,299 (296)
From commercial marketing to electoral marketing: candidates’ attributes in the perception of Brazilian and American voters [PDF]
This study investigates attributes that influence the vote in different socioeconomic contexts (Brazil/USA). Our results show an asymmetric effect of candidates’ attributes on voters’ decision.
Mainardes, Emerson +3 more
core
Activism as a long durée journey: Teachers against the Chilean neoliberal education model
Abstract In this paper, I use the idea of purposes of education, particularly subjectification, and the concept of love to explore long‐term teacher activism in Chile. ‘Long‐term activism’ is used to describe an ongoing struggle rather than activism confined to specific moments.
Carla Tapia‐Parada
wiley +1 more source
U.S. Presidential Election – 2012: trends tone in marketing and political PR
This article is a synthesis of political PR strategies used in the U.S. presidential campaign of November 6, 2012. Also, we elucidated electoral profiles of the two candidates-Republican and Democrat - campaign themes impact on American voting decision ...
Aurelia Peru-Bălan
doaj
The Politics of the shrinking marketplace: Marketing voter disengagement [PDF]
Marketing is traditionally associated with expanding the market for a branded product in order to increase profit; brands undertake research to ensure they possess a thorough understanding of the consumer, their wants and needs.
Lilleker, Darren
core
The Price of Populism: Financial Market Outcomes of Populist Electoral Success
Following financial research on the importance of public policy for asset prices, we hypothesize that the success of populist movements impacts risk assessments in financial markets. Building a novel dataset, findings show for a sample of Western democracies that the success of populist parties has a direct impact on volatility in major domestic market
Sebastian Stöckl, Martin Rode
openaire +2 more sources
Abstract Drawing on teacher agency as a conceptual framework, we explored the extent to which school teachers in secondary schools in England achieve agency in relation to teaching climate change and sustainability. This research provides a novel approach to understanding the relational and emergent qualities of teacher agency by bringing together ...
Nicola Walshe, Elizabeth A. C. Rushton
wiley +1 more source
Voting Decision and the Influences on Voter Behavior [PDF]
This paper examines the complex relationship between voter behavior and political marketing electoral campaigns, with a particular focus on the decision-making process during electoral campaigns.
Gabriel Dinu , Loredana Dinu
doaj
Professionalism and the Millbank Tendency: The Political Sociology of New Labour's employees [PDF]
This article analyses party employees, one of the most under-researched subjects in the study of British political parties. We draw on a blend of quantitative and qualitative data in order to shed light on the social and political profiles of Labour ...
Braggins J. +19 more
core +1 more source
Abstract Research evidence is mixed on the consequences of ability grouping policies, but most research has found an overrepresentation of disadvantaged social demographics in low‐ability groups. However, researchers have neglected to explain why ability grouping policies vary between countries.
Monica Reichenberg +2 more
wiley +1 more source
HACIA UN ESTUDIO DEL MARKETING POLÍTICO: LIMITACIONES TEÓRICAS Y METODOLÓGICAS
El marketing político enfrenta una serie de obstáculos con relación a su análisis y conceptualización. El presente trabajo analiza tres limitaciones concernientes al estudio del marketing político: su definición operacional, su causalidad incierta y
Julio Juárez
doaj

