Results 11 to 20 of about 2,693,082 (275)
Менеджмент та підприємництво: тренди розвитку, 2020 Purchase intention is an important factor for PT Reska Multi Usaha in realizing sustainable business continuity. This study aims at analyzing the increase in purchasing intention through social media marketing and electronic word of mouth with trust as a
Tria Kristina, Catur Sugiarto
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Jurnal Ilmiah Mahasiswa Manajemen : JUMMA, 2022 Scarlett Whitening maximizes her Social Media Marketing well so that her product becomes viral which initially boomed on Instagram and other platforms.
Teresa Adriana +2 more
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Information technologies and their impact on electronic marketing [PDF]
E3S Web of ConferencesThe main theoretical hypotheses for studying the characteristics of the influence of information technology on electronic marketing are considered. Using methodological analysis and scientific synthesis, the key components of the strategy and the main ...
Al-Ababneh Hassan Ali
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PENGARUH PACKAGING, SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN BUSANA BRAND LOKAL [THE EFFECT OF PACKAGING, SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS ON LOCAL BRAND FASHION] [PDF]
, 2020 This research aims to verify effect of packaging, social media marketing and electronic word of mouth (eWOM) on purchasing decisions. The sample in this research was 236 consumers of local brand clothing in DKI Jakarta province, who uses social media ...
Theophilus Alpha Kristiawan, Keni Keni
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Electronic Markets on Internet marketing [PDF]
Electronic Markets, 2013 Dear readers of Electronic Markets, It has been 5 years since ElectronicMarkets published the first special issue on Internet marketing. In the preface to this section, the guest editor Christopher P. Holland noted that “The changing pattern of communication between and among customers and suppliers will [...] affect all of the marketing stages of ...
Rainer Alt, Hubert Österle
openaire +3 more sources
, 2017 Background. Information and communication Technology, allows institutions and organizations that doing their business activities and exchanges, with high speed and flexibility.
Rasoul Tarighi +3 more
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A comparative study of the impact of using traditional and electronic marketing on printed books
Journal of Architecture, Art & Humanistic Science, 2018 Marketing is a human activity that aims to facilitate the process of exchange between individuals, provided that the study of current and prospective customers to identify their needs and desires changing, and plays the individual a key role and ...
Mona Ali
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Winter 2023, 2023 The study's objectives were to inspect how media marketing influenced the development of customer satisfaction and trust through the mediating effect of consumer engagement. In Pakistan, a quantitative study was conducted to solve this problem.
Muhammad Aqib Shafiq +4 more
semanticscholar +1 more source
Journal of Accounting and Finance Management, 2023 This research aims to examine the effect of social media marketing and e- word of mouth on purchasing decisions; social media marketing and e-word of mouth influence purchase intention; social media marketing and e-word of mouth influence purchasing ...
Buyung Romadhoni +4 more
semanticscholar +1 more source
Jurnal Ilmiah Ekonomi Dan Bisnis, 2023 Abstrak Persaingan ketat di dunia pemasaran khususnya bagi para pebisnis e-commerce yang selalu dinamis menjadikan mereka harus bersaing dengan mencoba hal baru untuk menarik simpatik dari konsumen.Tujuan dari penelitian ini untuk mengetahui ...
N. Dewi +2 more
semanticscholar +1 more source