Results 21 to 30 of about 45,902 (265)

Marketing methods for electronic resources in medical libraries: a study on the application of the analytical hierarchy process

open access: yesJournal of the Medical Library Association, 2022
Paired with the high cost of providing access to electronic resources in medical libraries, the inefficient use of these resources highlights the need for more efforts to promote these resources than ever before.
Rogheyeh Eskrootchi   +1 more
doaj   +1 more source

Electronic markets in emerging markets [PDF]

open access: yesElectronic Markets, 2019
(First paragraph) Electronic markets and networked business is one of most challenging areas for industry and research communities. Electronic markets have evolved from the classic article on the Electronic market hypothesis published in Communications of the ACM in 1987 to the highly integrated and collaborative e-business such as Alibaba (Malone et ...
Cao, Xiongfei   +2 more
openaire   +2 more sources

Electronic Markets on Internet marketing [PDF]

open access: yesElectronic Markets, 2013
Dear readers of Electronic Markets, It has been 5 years since ElectronicMarkets published the first special issue on Internet marketing. In the preface to this section, the guest editor Christopher P. Holland noted that “The changing pattern of communication between and among customers and suppliers will [...] affect all of the marketing stages of ...
Rainer Alt, Hubert Österle
openaire   +1 more source

Social media and hotel e-marketing in Iran: The case of Parsian International Hotels

open access: yesTourism, 2016
With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing ...
Banafshen Nasihatkon   +2 more
doaj   +1 more source

STANDARDS OF USING ELECTRONIC BLOG IN APPAREL Marketing [PDF]

open access: yesMaǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023
This research deals with the study of electronic blogs in context of Apparel Marketing as one of the most marketing skills fashion brand needs is communication activities, since consumers become dependent on the Internet to get information and exchange ...
Dina Fawzy   +3 more
doaj   +1 more source

The role of business intelligence in the analysis of customers' shopping carts to shape electronic marketing using data mining techniques [PDF]

open access: yesرویکرد‌های نوین در مدیریت و بازاریابی
The purpose of this study is to investigate the role of business intelligence in customer shopping cart analysis and its impact on shaping e-marketing in businesses.
MohammadAli Azmoudeh   +2 more
doaj   +1 more source

Classification of Anomaly Patterns in Integrated Energy Systems Based on Conditional Variational Autoencoder and Attention Mechanism

open access: yesEnergies, 2023
By studying the classification of anomaly patterns in integrated energy systems, a deeper understanding of their operational status can be gained, leading to improved reliability and efficiency.
Wei Guo   +5 more
doaj   +1 more source

Information technologies and their impact on electronic marketing [PDF]

open access: yesE3S Web of Conferences
The main theoretical hypotheses for studying the characteristics of the influence of information technology on electronic marketing are considered. Using methodological analysis and scientific synthesis, the key components of the strategy and the main ...
Al-Ababneh Hassan Ali
doaj   +1 more source

Electronic Markets in Tourism [PDF]

open access: yesThe Tourist Review, 1994
Following a short introduction outlining the concept of electronic markets and the structure of the tourism industry respectively, we will briefly portray the status quo of electronic markets in this sector. In conjunction to this, the forseen technological developments, as well as possible architectures for the future tourism market and moreover their
openaire   +2 more sources

Possibilities of electronic marketing and electronic communications for the present

open access: yesПутеводитель предпринимателя, 2020
In the article the analysis of the modern media space from the point of view of opportunities and characteristics of electronic communication and opportunities given by marketing on the worldwide wide area network Internet is provided. The characteristic
A. V. Balabanova
doaj  

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