Results 21 to 30 of about 2,693,082 (275)
A framework for Tourism electronic marketing in Jordan.
This study aimed to explore the impact of the electronic marketing mix on tourist attitudes towards tourism in Jordan. The paper conveyed interviews with tourists who had visited Jordan.
Abdulbaset Hasouneh, H. A. Alzeat
semanticscholar +1 more source
Purchasing decisions on the Traveloka application has experienced a significant decline since the Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel restrictions have resulted in a decline in Traveloka's brand image.
A. Asnawati +3 more
semanticscholar +1 more source
Dari hasil penelitian yang telah dilakukan pada pengguna marketplace Shopee di Kab/Kota Mojokerto, terdapat beberapa permasalahan yang perlu diteliti dalam penelitian ini yakni mengenai pengaruh digital marketing, electronic word of mouth, dan lifestyle ...
Ayu Safika Dewi +2 more
semanticscholar +1 more source
IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno, I. Indrawati
semanticscholar +1 more source
ELECTRONIC MARKETING AND ECONOMIC EMPOWERMENT OF RURAL WOMEN [PDF]
The Research aimed to identify the types of products marketed by the respondents electronically, to identify the marketing methods used by the respondents, and what is preferred, identify the contribution of e-marketing in establishing women's own ...
Zeinab Abd-Elrahman, Heba Mohamed
doaj +1 more source
Marketing Your Library's Electronic Resources
Courtney L Boudreau
doaj +3 more sources
Electronic markets in emerging markets [PDF]
(First paragraph) Electronic markets and networked business is one of most challenging areas for industry and research communities. Electronic markets have evolved from the classic article on the Electronic market hypothesis published in Communications of the ACM in 1987 to the highly integrated and collaborative e-business such as Alibaba (Malone et ...
Cao, Xiongfei +2 more
openaire +2 more sources
Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing dan electronic word of mouth terhadap minat beli kuliner melalui kepercayaan konsumen pada akun instagram @carubanmangan.
Lela Yunikartika, Harti Harti
semanticscholar +1 more source
The rapid development of technology makes social media one of the most effective marketing strategies to influence purchasing decisions. Moreover, during the current COVID-19 pandemic, various policies have been implemented to minimize the spread of the ...
Mayroza Wiska +2 more
semanticscholar +1 more source
Electronic Markets in Tourism [PDF]
Following a short introduction outlining the concept of electronic markets and the structure of the tourism industry respectively, we will briefly portray the status quo of electronic markets in this sector. In conjunction to this, the forseen technological developments, as well as possible architectures for the future tourism market and moreover their
openaire +2 more sources

