Results 21 to 30 of about 2,693,082 (275)

A framework for Tourism electronic marketing in Jordan.

open access: yesJournal of Innovations in Digital Marketing, 2020
This study aimed to explore the impact of the electronic marketing mix on tourist attitudes towards tourism in Jordan. The paper conveyed interviews with tourists who had visited Jordan.
Abdulbaset Hasouneh, H. A. Alzeat
semanticscholar   +1 more source

The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision

open access: yesInternational Journal of Data and Network Science, 2022
Purchasing decisions on the Traveloka application has experienced a significant decline since the Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel restrictions have resulted in a decline in Traveloka's brand image.
A. Asnawati   +3 more
semanticscholar   +1 more source

Pengaruh Digital Marketing, Electronic Word of Mouth, dan Lifestyle terhadap Keputusan Pembelian pada Marketplace Shopee Indonesia

open access: yesJurnal Teknologi dan Manajemen Industri Terapan, 2022
Dari hasil penelitian yang telah dilakukan pada pengguna marketplace Shopee di Kab/Kota Mojokerto, terdapat beberapa permasalahan yang perlu diteliti dalam penelitian ini yakni mengenai pengaruh digital marketing, electronic word of mouth, dan lifestyle ...
Ayu Safika Dewi   +2 more
semanticscholar   +1 more source

IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

open access: yesJurnal Aplikasi Manajemen, 2022
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno, I. Indrawati
semanticscholar   +1 more source

ELECTRONIC MARKETING AND ECONOMIC EMPOWERMENT OF RURAL WOMEN [PDF]

open access: yesArab Universities Journal of Agricultural Sciences, 2018
The Research  aimed to identify the types of products marketed by the respondents electronically, to identify the marketing methods used by the respondents, and what is preferred, identify the contribution of e-marketing in establishing women's own ...
Zeinab Abd-Elrahman, Heba Mohamed
doaj   +1 more source

Marketing Your Library's Electronic Resources

open access: diamondJournal of the Canadian Health Libraries Association, 2018
Courtney L Boudreau
doaj   +3 more sources

Electronic markets in emerging markets [PDF]

open access: yesElectronic Markets, 2019
(First paragraph) Electronic markets and networked business is one of most challenging areas for industry and research communities. Electronic markets have evolved from the classic article on the Electronic market hypothesis published in Communications of the ACM in 1987 to the highly integrated and collaborative e-business such as Alibaba (Malone et ...
Cao, Xiongfei   +2 more
openaire   +2 more sources

Pengaruh Social Media Marketing dan Electronic Word Of Mouth (E-WOM) Terhadap Minat Beli Kuliner Melalui Kepercayaan Sebagai Variabel Intervening pada Akun Instagram @carubanmangan

open access: yesJurnal E-Bis (Ekonomi-Bisnis), 2022
Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing dan electronic word of mouth terhadap minat beli kuliner melalui kepercayaan konsumen pada akun instagram @carubanmangan.
Lela Yunikartika, Harti Harti
semanticscholar   +1 more source

ANALISIS CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM ) TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA MEDIA SOSIAL TIK-TOK (STUDI KASUS GENERASI Z KABUPATEN DHARMASRAYA)

open access: yesManajemen Dewantara, 2022
The rapid development of technology makes social media one of the most effective marketing strategies to influence purchasing decisions. Moreover, during the current COVID-19 pandemic, various policies have been implemented to minimize the spread of the ...
Mayroza Wiska   +2 more
semanticscholar   +1 more source

Electronic Markets in Tourism [PDF]

open access: yesThe Tourist Review, 1994
Following a short introduction outlining the concept of electronic markets and the structure of the tourism industry respectively, we will briefly portray the status quo of electronic markets in this sector. In conjunction to this, the forseen technological developments, as well as possible architectures for the future tourism market and moreover their
openaire   +2 more sources

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