Results 31 to 40 of about 2,693,082 (275)
A Practice Field for Teaching Electronic Marketing
International Conference on Computer Supported Education, 2018 Professionals in electronic marketing make intensive use of information and communication technologies. An intensity that makes the teaching of electronic marketing somewhat challenging and specific when compared with other disciplines.
Luis Vaz, N. David
semanticscholar +1 more source
Sustainability, 2021 This study investigates how electronic work of mouth (eWOM) mediates the relationship between marketing relations and brand resonance. Based on the information obtained from 473 customers using an online questionnaire, this study analyses the ...
Sufyan Habib +2 more
semanticscholar +1 more source
Social media and hotel e-marketing in Iran: The case of Parsian International Hotels
Tourism, 2016 With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing ...
Banafshen Nasihatkon +2 more
doaj +1 more source
The Market for Electronic Cash Cards [PDF]
Journal of Money, Credit, and Banking, 2002 We develop a theoretical framework aimed to model the pricing of electronic cash cards and the market domain in which these cards will be used in an environment where charge cards and currency (the legal tender) are competing payment media. We also investigate whether the adoption of the various payment media generates an underutilization or ...
Shy, Oz, Tarkka, Juha
openaire +3 more sources
Music in Electronic Markets [PDF]
New Media & Society, 2001 Music plays an important, and sometimes overlooked part in the transformation of communication and distribution channels. With a global market volume exceeding US$40 billion, music is not only one of the primary entertainment goods in its own right.
Klimis, G.M. +2 more
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STANDARDS OF USING ELECTRONIC BLOG IN APPAREL Marketing [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 This research deals with the study of electronic blogs in context of Apparel Marketing as one of the most marketing skills fashion brand needs is communication activities, since consumers become dependent on the Internet to get information and exchange ...
Dina Fawzy +3 more
doaj +1 more source
Energies, 2023 By studying the classification of anomaly patterns in integrated energy systems, a deeper understanding of their operational status can be gained, leading to improved reliability and efficiency.
Wei Guo +5 more
doaj +1 more source
, 2017 This paper presents the electronic marketing application for users involved with the food industry in Thailand. The purpose of this research is to study and develop the supply chain management and the Thai food export to global market.
Thitirath Cheowsuwan +2 more
semanticscholar +1 more source
Introduction to Electronic Marketing Minitrack [PDF]
2012 45th Hawaii International Conference on System Sciences, 2012 Electronic Marketing continues to be a vigorous research stream within electronic commerce. Our minitrack continues in its tenth year to highlight some of the most interesting studies in this area. This year, we have accepted papers in two areas: 1) quantitative, empirical research with strong theoretical underpinnings, and 2) novel methods and ...
Ajit Kambil +2 more
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Social media influencer marketing: foundations, trends, and ways forward
Electronic Commerce Research, 2023 The increasing use and effectiveness of social media influencers in marketing have intrigued both academic scholars and industry professionals. To shed light on the foundations and trends of this contemporary phenomenon, this study undertakes a ...
Y. Joshi +3 more
semanticscholar +1 more source