Results 1 to 10 of about 226,573 (305)

A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior [PDF]

Frontiers in Psychology, 2017
The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on
Nuria Huete-Alcocer
doaj   +5 more sources

The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing [PDF]

Frontiers in Psychology, 2022
The knowledge payment industry will rapidly attract many enterprises that provide knowledge services. This study investigates the interrelationship between brand personality, brand love, and electronic word-of-mouth in the context of knowledge payment ...
Manlin Liu, Jinzhe Yan
doaj   +2 more sources

THE EFFECT OF POSITIVE EMOTIONAL EXPERIENCE OF E-WOM ON CUSTOMER SATISFACTION, BRAND REPUTATION AND CUSTOMER LOYALTY OF KOPI JANJI JIWA [PDF]

Russian Journal of Agricultural and Socio-Economic Sciences, 2023
This research aimed to examine the influence of positive emotional experiences in electronic word of mouth on consumer satisfaction, brand reputation and consumer loyalty of Kopi Janji Jiwa. The object of this research is Kopi Janji Jiwa consumer loyalty.
Ambalika N.K.A.D., Junaedi S.
doaj   +1 more source

Higher Education Branding In Private University In Electronic Word-Of-Mouth At Medan City

Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021
This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar, Tapi Rondang Ni Bulan   +1 more
doaj   +1 more source

KAJIAN LITERATUR: MANAKAH YANG LEBIH EFEKTIF? TRADITIONAL WORD OF MOUTH ATAU ELECTRONIC WORD OF MOUTH

Matrix: Jurnal Manajemen Teknologi dan Informatika, 2016
Word of Mouth telah diakui sebagai salah satu strategi komunikasi yang paling efektif dalam transisi informasi perusahaan kepada konsumen. Perusahaan memanfaatkan komunikasi word of mouth untuk kepentingan pemasaran produk dan layanan.
Putu Adriani Prayustika
doaj   +1 more source

PERAN BRAND IMAGE MEMEDIASI PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN

E-Jurnal Manajemen, 2023
Penelitian ini bertujuan untuk menganalisis peran brand image dalam memediasi pengaruh celebrity endorser dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini dilakukan di Kota Denpasar dengan jumlah sampel 150 orang.
Ni Putu Juni Pratiwi, Ni Made Rastini
doaj   +1 more source

PENGARUH BRAND UNDERSTANDING, BRAND INFLUENCE DAN BRAND CREDIBILITY TERHADAP MINAT ELECTRONIC WORD OF MOUTH DI MEDAN (Studi pada Mahasiswa FEB UnHar Medan)

Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021
This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar, Ani Murwani Muhar
doaj   +1 more source

PERAN BRAND IMAGE MEMEDIASI PENGARUH e-WOM TERHADAP REVISIT INTENTION di ERA NEW NORMAL

E-Jurnal Manajemen, 2022
Tujuan penelitian ini untuk menjelaskan peran brand image memediasi pengaruh electronic word of mouth terhadap revisit intention.Ruang lingkup penelitian ini berada di Kota Jakarta, Surabaya, dan Bandung yang merupakan kota dengan penduduk tertinggi di ...
Ni Kadek Anita Dewi, I Putu Gde Sukaatmadja   +1 more
doaj   +1 more source

Pengaruh Tripadvisor Electronic Word Of Mouth Terhadap Online Booking Decision Tamu Domestik Di Bali

Jurnal Kepariwisataan, 2022
Abstrak Pengguna internet di Indonesia terus mengalami kenaikan seiring dengan naiknya jumlah penduduk. Konsumen kini dapat memanfaatkan teknologi internet untuk lebih mengekspresikan diri dan kemauannya terutama saat sedang berwisata.
Ananta Budhi, I Gusti Agung Gede Witarsana   +1 more
doaj   +1 more source

Pengaruh e-WOM terhadap Minat Beli Skincare Lokal pada Followers Twitter @ohmybeautybank

Calathu, 2022
Hadirnya Internet telah menyebabkan komunikasi word of mouth berkembang menjadi electronic word of mouth. Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth (e-WOM) terhadap minat beli skincare lokal pada followers akun base ...
Delima Prihartini, Riski Damastuti
doaj   +1 more source