Results 221 to 230 of about 16,479 (258)

Electronic Word of Mouth Marketing

2015
Social networks as new form of popular and widely used communities (especially among Iranians) are considered as places to talk about brands and sharing comments, experiences, interests and help users to play more prominent role in their own and others informed choices.
Sahra Zamanian, Amir Khanlari
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The Role of the Electronic Word-of-Mouth in the Hotel Industry

2020
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality industry. Due to the intangibility of the tourism product, travelers need to seek information in order to reduce the perceived risk. They usually compare different options and search for accurate and reliable information to make choices, such as user ...
Gabbianelli, Linda, Pencarelli, Tonino
openaire   +3 more sources

Electronic Word-of-Mouth

2006
One of the most powerful and pervasive influences on consumer behavior is variously described as “social communication,” “word-of-mouth,” “opinion leadership,” or “buzz.” These terms all refer to the effects that consumers have on each other when they communicate.
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Review of Electronic Word-of-Mouth Based on Bibliometrics

2020
The Electronic word-of-mouth (eWOM) is recognized as one of the most influential resources of information transmission, especially in consumer purchase decisions. There exists an increasing trend in the number of publications related to the eWOM these years.
Peihan Wen, Ruiquan Wang
openaire   +1 more source

A comparative study of face-to-face word-of-mouth and social electronic word-of-mouth

Journal of Digital & Social Media Marketing, 2019
Face-to-face word-of-mouth (F2F WOM) can be more persuasive than electronic WOM (eWOM) communications in general. This paper identifies social eWOM as a distinctive form of eWOM that occurs within restricted, known networks on social media. In this sense, social eWOM is different from anonymous eWOM.
Junga Kim, Chunsik Lee
openaire   +1 more source

Acceptance and forwarding of electronic word of mouth

Marketing Intelligence & Planning, 2017
PurposeThe purpose of this paper is to examine the influence of source credibility, message credibility and tie strength, on acceptance and subsequent forwarding of electronic word of mouth (EWOM). Forwarding EWOM (FEWOM) also depends on personality traits, which this work investigates in form of moderation effect of individual regulatory focus.Design ...
Sabita Mahapatra, Abhishek Mishra
openaire   +1 more source

Electronic Word-of-Mouth Response

SSRN Electronic Journal, 2017
Responding to consumer complaints is not a new phenomenon in academic research. Krapfel (1988) developed a complaint response model (CRM) when investigating face-to-face interactions between consumers as salespeople. In developing this paper, the author used CRM as the theoretical framework for exploring responses to electronic word of mouth (eWOM ...
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Conceptualising electronic word of mouth activity

Marketing Intelligence & Planning, 2011
PurposeIn light of the growth of internet usage and its important role in the field of e‐commerce, electronic word‐of‐mouth (eWOM) has been changing people's behavior and decisions. People count on other users' opinions and information; they sometimes even make offline decisions based on information acquired online.
Yolanda Y.Y. Chan, E.W.T. Ngai
openaire   +1 more source

Electronic word of mouth

2022
Edwin N. Torres, Tingting Zhang
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Dynamics of Credibility in Electronic-Word-of-Mouth

Abstract: Electronic Word-of-Mouth (eWOM) has evolved into a component of the decision-making process used by consumers. The objective of this paper is to investigate the dynamics of credibility in the context of eWOM. Analysing what has an influence on eWOM credibility is significant for consumers and companies alike, since online platforms are ...
Isha Chugh, Ashish Chandra, Shobhit Agarwal   +2 more
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