Results 241 to 250 of about 16,479 (258)

Electronic Word-of-Mouth for Online Retailers: Predictors of Volume and Valence

Sustainability, 2019
Bogdan Anastasiei, Nicoleta Dospinescu
exaly  

Electronic Word of Mouth

2015
openaire   +1 more source

Electronic Word-of-Mouth and Social Media

2022
Nicky Chang Bi, Ruonan Zhang
openaire   +1 more source

A Review of Research on Electronic Word-of-Mouth in Hospitality and Tourism Management

International Journal of Hospitality and Tourism Administration, 2016
Chun Hung Roberts Law, Yi-Fan Chen
exaly  

Role of electronic word of mouth on purchase intention

International Journal of Business Information Systems, 2019
Wajeeha Aslam, Kashif Farhat, Imtiaz Arif   +2 more
openaire   +1 more source

The current state of knowledge on electronic word-of-mouth in advertising research

International Journal of Advertising, 2018
Shu-Chuan Chu
exaly  

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Journal of Marketing Research, 2016
Kristine De Valck, Ana Babić Rosario, Francesca Sotgiu   +2 more
exaly  

Electronic word of mouth in tourism and hospitality consumer behaviour: state of the art

Tourism Review, 2020
Willem Coetzee, Shahab Pourfakhimi
exaly  

The impact of trust and electronic word-of-mouth reviews on purchasing intention

International Journal of Entrepreneurship and Small Business, 2019
Mario Augusto
exaly  

Electronic word of mouth (eWOM) in tourism

2012
This paper is based on the idea that user generated contents (UGC) about holidays, travels and destinations, widely propagated throughout modern social networks, have a topical relevance respect to the diffusion of the image of tourist destinations. More than other information transmission mechanisms, word of mouth (WOM) strongly influences consumer ...
openaire   +1 more source