Results 271 to 280 of about 226,573 (305)

The impact of electronic word‐of‐mouth

Internet Research, 2008
Purpose – Web‐based technologies have created numerous opportunities for electronic word‐of‐mouth (eWOM) communication. This phenomenon impacts online retailers as this easily accessible information could greatly affect the online consumption decision. The purpose of this paper is to examine the extent to which opinion seekers are willing to accept and
Christy M.K. Cheung, Matthew K.O. Lee, Neil Rabjohn   +2 more
openaire   +1 more source

Die digitale Mundpropaganda (Electronic Word-of-Mouth)

2013
Die Durchsetzung des Web 2.0 verschaffte dem Thema Mundpropaganda eine neue Aktualitat. So ermoglicht der Einzug der internetbasierten Kommunikation eine um ein Vielfaches erhohte Diffusion der Informationen im Vergleich zum traditionellen WOM. Die digitale Mundpropaganda, electronic Word-of- Mouth (kurz EWOM), erlangte in diesem Zusammenhang eine ...
Bettina Lis, Simon Korchmar
openaire   +1 more source

How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages

CyberPsychology & Behavior, 2009
This experiment explored how consumers evaluate electronic word-of-mouth (eWOM) messages about products. Each participant was exposed a 10-message set in a single board. Five groups were manipulated in terms of their ratios of positive and negative messages. The result showed significant differences across various sets of eWOM messages.
Sun-Jae, Doh, Jang-Sun, Hwang
openaire   +2 more sources

Innovation attributes and electronic word-of-mouth

2019
<p>The purpose of this study was to delve into the factors that might influence someone to adopt a health app and to ultimately adopt a healthy behavior. This research extended the use of diffusion of innovations theory to health-related mobile apps.
Paige Renee Madsen Chapman, Rachel Young, Kajsa Dalrymple, Natoshia Askelson, Petya Eckler, Kylah Hedding   +5 more
openaire   +1 more source

Measuring Electronic Word-of-Mouth Effectiveness

2017
In der Ara des Social Commerce sind Online Kundenrezensionen und –empfehlungen (eWOM) zu einem wichtigen Marketinginstrument geworden. Marketingforscher und Praktiker stimmen uberein, dass eWOM einen weitreichenden Einfluss auf Kaufentscheidungen haben kann, dass dieser Einfluss jedoch vor allem von dem Vertrauen, das Konsumenten den Meinungen und ...
openaire   +1 more source

Electronic word of mouth

2022
Edwin N. Torres, Tingting Zhang
openaire   +1 more source

Investigating Factors Affecting Electronic Word-of-Mouth

2016
Electronic Word-of-Mouth (eWOM) has been identified and proven to be one of the major factors affecting online buying behaviour of the consumers. A growing number of sellers are shifting to online business channels in order to attract the online consumer.
openaire   +1 more source

Electronic word of mouth (eWOM)

International Journal of Advertising, 2009
Mira Lee, Seounmi Youn
openaire   +1 more source

Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis

Journal of Business Research, 2021
Naveen Donthu, Satish Kumar, Neeraj Pandey   +2 more
exaly  

Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth

Journal of Marketing, 2022
Panagiotis Adamopoulos, Michelle Andrews
exaly