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Hedonic and Utilitarian Search for Electronic Word-of-Mouth
2012 45th Hawaii International Conference on System Sciences, 2012Online information search is often seen as a highly utilitarian task but consumers' diverse ways of using the web have brought forth more hedonic information search patterns. At the same time, the impact of electronic word-of-mouth (eWOM) on consumer purchase decisions is increasing.
Essi Pöyry +3 more
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2006
One of the most powerful and pervasive influences on consumer behavior is variously described as “social communication,” “word-of-mouth,” “opinion leadership,” or “buzz.” These terms all refer to the effects that consumers have on each other when they communicate.
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One of the most powerful and pervasive influences on consumer behavior is variously described as “social communication,” “word-of-mouth,” “opinion leadership,” or “buzz.” These terms all refer to the effects that consumers have on each other when they communicate.
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Electronic word of mouth (eWOM) in tourism
, 2012 This paper is based on the idea that user generated contents (UGC) about holidays, travels and destinations, widely propagated throughout modern social networks, have a topical relevance respect to the diffusion of the image of tourist destinations. More than other information transmission mechanisms, word of mouth (WOM) strongly influences consumer ...
CALTAGIRONE, Fiorella
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Electronic Word-of-Mouth (eWOM)
2017With the growth of Internet technologies more and more consumers are using it as a tool for information seeking about a product or a company. Enhancement of the Internet, popularity of e-commerce, and widespread diffusion of social media applications led to the emergence of eWOM.
Elvira Ismagilova +3 more
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Acceptance and forwarding of electronic word of mouth
Marketing Intelligence & Planning, 2017PurposeThe purpose of this paper is to examine the influence of source credibility, message credibility and tie strength, on acceptance and subsequent forwarding of electronic word of mouth (EWOM). Forwarding EWOM (FEWOM) also depends on personality traits, which this work investigates in form of moderation effect of individual regulatory focus.Design ...
Sabita Mahapatra, Abhishek Mishra
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Electronic Word-of-Mouth Response
SSRN Electronic Journal, 2017Responding to consumer complaints is not a new phenomenon in academic research. Krapfel (1988) developed a complaint response model (CRM) when investigating face-to-face interactions between consumers as salespeople. In developing this paper, the author used CRM as the theoretical framework for exploring responses to electronic word of mouth (eWOM ...
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Review of Electronic Word-of-Mouth Based on Bibliometrics
2020The Electronic word-of-mouth (eWOM) is recognized as one of the most influential resources of information transmission, especially in consumer purchase decisions. There exists an increasing trend in the number of publications related to the eWOM these years.
Peihan Wen, Ruiquan Wang
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Conceptualising electronic word of mouth activity
Marketing Intelligence & Planning, 2011PurposeIn light of the growth of internet usage and its important role in the field of e‐commerce, electronic word‐of‐mouth (eWOM) has been changing people's behavior and decisions. People count on other users' opinions and information; they sometimes even make offline decisions based on information acquired online.
Yolanda Y.Y. Chan, E.W.T. Ngai
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A comparative study of face-to-face word-of-mouth and social electronic word-of-mouth
Journal of Digital & Social Media Marketing, 2019Face-to-face word-of-mouth (F2F WOM) can be more persuasive than electronic WOM (eWOM) communications in general. This paper identifies social eWOM as a distinctive form of eWOM that occurs within restricted, known networks on social media. In this sense, social eWOM is different from anonymous eWOM.
Junga Kim, Chunsik Lee
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