Results 281 to 290 of about 3,442,454 (299)

Electronic Word of Mouth

2015
openaire   +1 more source

A mixed methods approach to electronic word-of-mouth in the open-market context

International Journal of Information Management, 2013
Hee-Woong Kim
exaly  

The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews

Electronic Commerce Research and Applications, 2008
Do-Hyung Park
exaly  

Role of electronic word of mouth on purchase intention

International Journal of Business Information Systems, 2019
Wajeeha Aslam, Kashif Farhat, Imtiaz Arif   +2 more
openaire   +1 more source

The impact of electronic word-of-mouth communication: A literature analysis and integrative model

Decision Support Systems, 2012
Christy M K Cheung
exaly  

Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry

Journal of Hospitality Marketing and Management, 2019
Srabanti Mukherjee, Biplab Datta
exaly  

Electronic Word-of-Mouth and Social Media

2022
Nicky Chang Bi, Ruonan Zhang
openaire   +1 more source

Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry

Journal of Marketing Research, 2018
Jan-Benedict E M Steenkamp, Jurui Zhang
exaly  

A Review of Research on Electronic Word-of-Mouth in Hospitality and Tourism Management

International Journal of Hospitality and Tourism Administration, 2016
Yi-Fan Chen, Rob Law
exaly  

Electronic Word of Mouth and Social Commerce

2022
Ali Shakir Zaidan, XinYing Chew, Khai Wah Khaw, Marcos Ferasso   +3 more
openaire   +1 more source