Results 11 to 20 of about 15,768 (260)

The effect of hotel features performance on e-mouth marketing behaviors (Case study of Kish Island hotels) [PDF]

ارزش آفرینی در مدیریت کسب و کار, 2021
Extended AbstractAbstractThe purpose of this study is to investigate the effect of hotel features performance on electronic oral marketing behaviors (studied in Kish Island hotels).
samad darvishi
doaj   +1 more source

Corporate social responsibility, electronic word-of-mouth and customer loyalty in Vietnam’s banking sector [PDF]

Banks and Bank Systems, 2022
This research explored and examined the link between electronic word-of-mouth, corporate social responsibility, and loyalty of 282 customers using banking services in Vietnam (PLS-SEM) through the Partial Least Squares Structural Equation Modeling.
Nguyen Minh Sang
doaj   +1 more source

PERAN BRAND AWARENESS MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP NIAT BELI ES TEH INDONESIA

E-Jurnal Manajemen, 2023
Pengaruh media sosial yang masif di antara mayoritas pengguna internet di Indonesia yang merupakan kaum milenial serta generasi Z menjadikan pertumbuhan bisnis minuman kekinian semakin melesat.
Anak Agung Bagus Dimas Bhaskara Bija, Tjokorda Gde Raka Sukawati   +1 more
doaj   +1 more source

The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya

Jurnal Pamator, 2023
Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence ...
Fidela Mandasari, Eko Purwanto, Sugeng Purwanto   +2 more
doaj   +1 more source

PENGARUH BRAND IMAGE DALAM MEMEDIASI ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA PENGGUNA TRAVELOKA

E-Jurnal Manajemen, 2020
Penelitian ini di lakukan di Kota Denpasar. Jumlah sampel yang diambil sebanyak 110 orang yang berniat menggunakan layanan jasa traveloka, metode penentuan sampel yang digunakan adalah purposive sampling, dan analisis data yang digunakan yaitu analisis ...
Dewa Agung Parama A.P, Ni Ketut Seminari
doaj   +1 more source

The role of pro-environmental behavior in the development of sustainable tourism [PDF]

Global Journal of Environmental Science and Management, 2023
BACKGROUND AND OBJECTIVES: Sustainable tourism is tourism development that has a long-term impact on the environment, society, culture, and the economy for the present and the future. The benefits are felt by local people and tourists. The achievement of
N. Zulvianti, H. Akmal, M.R. Putra
doaj   +1 more source

The Effects of Traditional and Electronic Word-of-Mouth on Destination Image: A Case of Vacation Tourists Visiting Branson, Missouri

Administrative Sciences, 2016
The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between ...
Koji Ishida, Lisa Slevitch, Katia Siamionava   +2 more
doaj   +1 more source

PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH E-WOM TERHADAP NIAT BELI MOTOR YAMAHA AEROX DI DENPASAR

E-Jurnal Manajemen, 2018
Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan citra merek sebagai variabel mediasi terhadap niat beli sepeda motor Yamaha Aerox di Kota Denpasar.
I Gusti Ngurah Made Wedanta Putra, Komang Agus Satria Pramudana   +1 more
doaj   +1 more source

PERAN BRAND IMAGE MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP NIAT BELI

E-Jurnal Manajemen, 2019
Transportasi telah menjadi bagian penting bagi kehidupan masyarakat saat ini. Salah satu produsen sepeda motor yang memiliki brand image yang kuat adalah Yamaha.
Bernartdictus Fandinata Candra, Gede Suparna   +1 more
doaj   +1 more source

The Role of Brand Image in Mediating the Effect of Electronic Word of Mouth (E-WOM) and Social Media on Purchase Intention

Majalah Ilmiah Bijak, 2022
This study aimed to investigate the function of brand image in mediating the impact of social media and electronic word-of-mouth on purchase intention. Methods The causality technique is employed in this study. Customers who purchase on South Tangerang's
Dede Solihin, Ahyani Ahyani
doaj   +1 more source