Results 21 to 30 of about 15,768 (260)

Electronic word of mouth by potential customers: A prepurchase behavioural perspective [PDF]

The Retail and Marketing Review, 2023
Electronic word-of-mouth (eWOM) is crucial in customers’ decision-making process and purchase decisions. Although the eWOM phenomenon has been widely explored, limited studies have investigated eWOM as a volitional prepurchase behaviour by potential ...
Dr Rufaro Kelvin Major, Prof Mercy Mpinganjira   +1 more
doaj   +1 more source

Efecto de las comunicaciones word of mouth y electronic word of mouth en las intenciones de recompra de una marca colombiana

Kepes, 2020
El objetivo del presente artículo consiste en analizar el efecto de las comunicaciones informales offline y online entre ellas mismas, y sobre las intenciones de recompra de la marca Totto por parte de los jóvenes universitarios.
María Cristina Otero Gómez, Wilson Giraldo Pérez   +1 more
doaj   +1 more source

BRAND IMAGE, PRODUCT KNOWLEDGE, DAN ELECTRONIC WORD OF MOUTH BERPENGARUH TERHADAP PURCHASE INTENTION

E-Jurnal Manajemen, 2020
Persaingan pasar sepatu olahraga di Indonesia semakin ketat, hal tersebut dikarenakan banyaknya produsen asing dan lokal yang berlomba memperluas pangsa pasarnya di Indonesia. Pentingnya memahami perilaku konsumen telah menjadi perhatian penting berbagai
I Kadek Ary Saputra, I Gusti Ngurah Jaya Agung Widagda K   +1 more
doaj   +1 more source

Electronic Word of Mouth (eWOM) and Marketing Implications [PDF]

, 2021
This doctoral thesis studies various aspects related to a specific type of electronic word of mouth, also referred to as eWOM, which are online consumer reviews. On the one hand, this thesis studies how certain non-textual and textual characteristics of online reviews, together with the visibility of those reviews, influence various types of consumer ...
openaire   +3 more sources

Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi

Jurnal Ekonomi Modernisasi, 2021
This study aims to examine the effect of city branding and electronic word of mouth on the decision to visit Banyuwangi based on the tagline sunrise of java. This research was conducted on the millennial generation in Indonesia.
Shohib Muslim, Nur Hidayati, Pardiman Pardiman   +2 more
doaj   +1 more source

Pengaruh Electronic Word Of Mouth Dan Perceived Risk Terhadap Keputusan Pembelian Pada Konsumen Tokopedia

Jurnal Administrasi Bisnis, 2019
The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and perceived risk to the purchasing decision at Tokopedia. This type of research is explanatory research.
Ritma Rahmadhani, Apriatni Endang Prihatini   +1 more
doaj   +1 more source

Dampak Komunikasi E-WOM Dan Efek COVID-19 Pada Kepuasan Service escape Terhadap E-Shopping Behavior

Sketsa Bisnis, 2021
English Version This study aims to determine the effect of the servicescape dimension, namely physical space, social interaction, safety elements on servicescape satisfaction, the effect of electronic word of mouth on servicescape satisfaction and the ...
Weni Aprianti, Sumitro Sarkum, Abdul Halim   +2 more
doaj   +1 more source

PERAN KEPERCAYAAN MEREK MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MADAME GIE

E-Jurnal Manajemen
Tujuan penelitian ini adalah untuk menjelaskan pengaruh electronic word of mouth terhadap keputusan pembelian, pengaruh electronic word of mouth terhadap kepercayaan merek, pengaruh kepercayaan merek terhadap keputusan pembelian, dan peran kepercayaan ...
Ni Putu Devi Putri Dikayana, I Made Wardana   +1 more
doaj   +1 more source

The effect of perceived value by the tourists toward electronic word of mouth activity: the moderating role of conspicuous tendency

Jurnal Siasat Bisnis, 2020
Managers of tourist destinations are currently trying to offer attractions and attractive destination resources to be visited by tourists. However, very few managers of tourist destinations, especially adventure tourism who pay attention to the values ...
Sukaris Sukaris, Sri Hartini, Dien Mardhiyah   +2 more
doaj   +1 more source

Exploring Preferences for a Digital Single‐Session Intervention for Adolescent Siblings of Youth With Cancer

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Introduction Adolescent siblings of children with cancer are at elevated risk for psychosocial problems. Unfortunately, various barriers such as limited family time and resources, conflicting schedules, and psychosocial staffing constraints at cancer centers hinder sibling access to support.
Christina M. Amaro, Sarah Silver, Prishi Patel, Meredith K. Reffner Collins, Kimberly S. Canter, Stephanie Fooks‐Parker, Michael Amylon, Shawna V. Hudson, Jessica L. Schleider, Melissa A. Alderfer, Katie A. Devine   +10 more
wiley   +1 more source