Results 201 to 210 of about 4,700 (233)
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WiSt - Wirtschaftswissenschaftliches Studium, 2015
This section on employer branding outlines the key ideas behind employer branding. In addition, it highlights implications for the HR function of the involvement of marketing professionals, it discusses implications of employer branding for diversity and inclusion campaigns and outlines the recent growth in employer brand segmentation.
Manfred Bruhn, Verena Batt
+5 more sources
This section on employer branding outlines the key ideas behind employer branding. In addition, it highlights implications for the HR function of the involvement of marketing professionals, it discusses implications of employer branding for diversity and inclusion campaigns and outlines the recent growth in employer brand segmentation.
Manfred Bruhn, Verena Batt
+5 more sources
Employer Branding in the IT Industry: An Employer view
2019 IEEE 43rd Annual Computer Software and Applications Conference (COMPSAC), 2019Our previous paper "How do Employers conceptualize characteristics of employer branding in the IT industry?" demonstrated an eight value proposition for employer branding. This work was focused primarily on current and former information technology employees.
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Journal of Brand Management, 1996
This paper tests the application of brand management techniques to human resource management (HR). The context is set by defining the ‘Employer Brand’ concept and reviewing current HR concerns. Pilot qualitative research is reported with top executives of 27 UK companies, who were asked to reflect on their HR practices and the relevance of branding ...
Tim Ambler, Simon Barrow
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This paper tests the application of brand management techniques to human resource management (HR). The context is set by defining the ‘Employer Brand’ concept and reviewing current HR concerns. Pilot qualitative research is reported with top executives of 27 UK companies, who were asked to reflect on their HR practices and the relevance of branding ...
Tim Ambler, Simon Barrow
openaire +1 more source
, 1996 This paper assesses the possible application of brand management techniques to human resource management (HR). We set the context by reviewing current HR concerns and define the "Employer Brand" concept. We report pilot qualitative research with top executives of 27 UK companies, who were asked to reflect on their HR practices.
Ambler, TFJ, Barrow, S
openaire
The Effects of Employer Branding on Value Congruence and Brand Love
Journal of Hospitality and Tourism Research, 2023Tiffany S Legendre, Yunsik Kim
exaly
Internal communication satisfaction and employee engagement as determinants of the employer brand
Journal of Communication Management, 2022Anja Špoljarić, Ana Tkalac Verčič
exaly