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sj-economics scientific journal, 2017
In consumer goods theory, we often find the assertion that producers of recognizable brands may receive a price 40% higher for their product than producers of analogous unknown brands. The goal of the text is to analyze how the effect of various kinds of information about a company can balance its lower prestige.
JACEK WOŹNIAK, KATARZYNA ŁUBIEŃSKA
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In consumer goods theory, we often find the assertion that producers of recognizable brands may receive a price 40% higher for their product than producers of analogous unknown brands. The goal of the text is to analyze how the effect of various kinds of information about a company can balance its lower prestige.
JACEK WOŹNIAK, KATARZYNA ŁUBIEŃSKA
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Employer Branding in the IT Industry: An Employer view
2019 IEEE 43rd Annual Computer Software and Applications Conference (COMPSAC), 2019Our previous paper "How do Employers conceptualize characteristics of employer branding in the IT industry?" demonstrated an eight value proposition for employer branding. This work was focused primarily on current and former information technology employees.
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Journal of Brand Management, 1996
This paper tests the application of brand management techniques to human resource management (HR). The context is set by defining the ‘Employer Brand’ concept and reviewing current HR concerns. Pilot qualitative research is reported with top executives of 27 UK companies, who were asked to reflect on their HR practices and the relevance of branding ...
Tim Ambler, Simon Barrow
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This paper tests the application of brand management techniques to human resource management (HR). The context is set by defining the ‘Employer Brand’ concept and reviewing current HR concerns. Pilot qualitative research is reported with top executives of 27 UK companies, who were asked to reflect on their HR practices and the relevance of branding ...
Tim Ambler, Simon Barrow
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, 1996 This paper assesses the possible application of brand management techniques to human resource management (HR). We set the context by reviewing current HR concerns and define the "Employer Brand" concept. We report pilot qualitative research with top executives of 27 UK companies, who were asked to reflect on their HR practices.
Ambler, TFJ, Barrow, S
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The Effects of Employer Branding on Value Congruence and Brand Love
Journal of Hospitality and Tourism Research, 2023YunSik Kim, Tiffany S Legendre
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Employer brand equity effects on employees well-being and loyalty
Journal of Business Research, 2021Catherine Viot
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