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The Influence of Celebrity Endorsement on Food Consumption Behavior
“Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuses on the
Cristina Calvo-Porral +2 more
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Journal of China and International Relations, Vol 1 No 1 (2013)
Jane Parpart, Timothy M. Shaw
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Investigating Brand Equity in Sports Product Advertisements and Recommending it to Consumers [PDF]
Purpose: This research aimed to study brand equity in product advertisements and its recommendation to other consumers.Methodology: The statistical population of the research consists of all physical education students of Kermanshah province who were ...
Mohammad Saeid Kiani, Leila Nazari
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CONFLICT IN SUDAN IN THE FOCUS OF THE EU’S CRISIS STRATEGY [PDF]
The article examines the EU’s crisis strategy in Sudan and South Sudan in conditions of acute armed confrontation between the Sudanese army and forces of rapid reaction.
Igor N. Shcherbak
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Depression leaflet translation in sindhi language
Introduction We all live in a global world where all cultures have their own unique identity, a sense of belonging, and pride. In the same way I am proud to be part Sindhi culture which is originated from Indus Valley civilization.
M. I. Memon, I. Panhwar
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Kittel’s Brief Comments Endorsing an Alternative View on Barium Titanate
Charles Kittel has written a masterpiece book, “Introduction to Solid State Physics” (ISSP). He mentions in the chapter on ferroelectrics in detail that barium titanate is the typical displacive-type ferroelectric compound where the Ti4+ displacement ...
Akira Kojima
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Considered as being the main component element of the advisory procedure, an endorsement is an opinion that an administrative body requests from certain authorities and administrative structures, according to the subject matter of the regulation, to ...
Vasilica Negruț, Ionela-Alina Zorzoană
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MEANING FIELD THEORY IN CELEBGRAM ENDORSEMENT PRODUCT CAPTIONS OF IKA PURPITASARI
Manufacturers of a product definitely want their products to be bought and used by the public. Everything is done by the marketing department of the product, including online marketing through social media.
Roni Nugraha Syafroni
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Implementation of a Pilot Elementary Mathematics Specialist Endorsement Program
We present the results of a mixed methods study focusing on the implementation of a pilot elementary mathematics specialist (EMS) endorsement program implemented in partnership with the several educational organizations to provide teachers in high needs ...
Robin Henrikson, Andrew Lumpe
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Investigate the Application of the AIDA Model in the Sport Industry: The Effectiveness of Advertisements of Famous Athletes on Students' Attitudes [PDF]
The purpose of this research was to estimate and evaluate the effectiveness of advertisements resulting from the endorsement of famous athletes on the attitude of students of sport sciences faculties in Tehran.
Amir Ojagh +2 more
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