Results 261 to 270 of about 832,823 (318)
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Journal of Travel Research, 2023
Consumers usually endorse tourism products differently when sharing positive electronic word-of-mouth (eWOM). This research examines the relative persuasiveness of two endorsement styles, that is, explicit endorsement (e.g., “I recommend it”) and ...
Junyun Liao +3 more
semanticscholar +1 more source
Consumers usually endorse tourism products differently when sharing positive electronic word-of-mouth (eWOM). This research examines the relative persuasiveness of two endorsement styles, that is, explicit endorsement (e.g., “I recommend it”) and ...
Junyun Liao +3 more
semanticscholar +1 more source
Information Technology and People, 2022
PurposeAlthough prior studies have studied the relationship between online consumers' attitudes and buying behaviour, the research focussing on online consumers' impulse buying behaviours and exploring the role of celebrity endorsement is limited ...
Lifu Li +3 more
semanticscholar +1 more source
PurposeAlthough prior studies have studied the relationship between online consumers' attitudes and buying behaviour, the research focussing on online consumers' impulse buying behaviours and exploring the role of celebrity endorsement is limited ...
Lifu Li +3 more
semanticscholar +1 more source
An integrated model of congruence and credibility in celebrity endorsement
International Journal of Advertising, 2022Based on psychological theories of associative learning and self-concept, this study proposes an integrated conceptual framework of dual-path relationships between two types of congruence (product-celebrity congruence vs.
Jung‐Sook Lee +2 more
semanticscholar +1 more source
Social Science Research Network, 2022
In recent years, a new form of influencer marketing, led by virtual ambassadors has appeared. Motivated by virtual influencers’ (VI) potentials as corporate social responsibility (CSR) messengers, the study (1) compared the persuasive power of VIs with ...
Jeongwon Yang +3 more
semanticscholar +1 more source
In recent years, a new form of influencer marketing, led by virtual ambassadors has appeared. Motivated by virtual influencers’ (VI) potentials as corporate social responsibility (CSR) messengers, the study (1) compared the persuasive power of VIs with ...
Jeongwon Yang +3 more
semanticscholar +1 more source
Communication Research, 2020
This article focuses on message credibility and detection accuracy of fake and real news as represented on social media. We developed a deception detection paradigm for news headlines and conducted two online experiments to examine the extent to which ...
M. Luo +2 more
semanticscholar +1 more source
This article focuses on message credibility and detection accuracy of fake and real news as represented on social media. We developed a deception detection paradigm for news headlines and conducted two online experiments to examine the extent to which ...
M. Luo +2 more
semanticscholar +1 more source
, 2020
As celebrity endorsements have extended from traditional media to social media, the role of celebrities has been amplified and celebrities have been able to establish unprecedentedly close relationships through interacting with consumers.
Eugene Cheng‐Xi Aw +1 more
semanticscholar +1 more source
As celebrity endorsements have extended from traditional media to social media, the role of celebrities has been amplified and celebrities have been able to establish unprecedentedly close relationships through interacting with consumers.
Eugene Cheng‐Xi Aw +1 more
semanticscholar +1 more source