Results 31 to 40 of about 798,871 (303)
An exploratory study looking at the relationship marketing techniques used in the music festival industry [PDF]
, 2011 There are current issues and trends in the music festival market, which may affect the success of an event, and market saturation is at the forefront of these issues.
A Payne +32 more
core +1 more source
Sport event marketing plan [PDF]
Marketing (Beograd. 1991), 2007 A marketing plan details how an event organization will compete in the marketplace in terms of its service offerings, promotions and evaluation. During the first stage of the marketing plan process, a number of its consumers (current, former and ...
Gašović Milan
doaj
Understanding customer experiences insights in boutique hotels: a case study from Thailand
Cogent Business & ManagementBoutique hotels, which belong to the hospitality sector, hold significance for guests seeking new experiences. Guests are interested in staying and spending money on boutique hotels that create memorable experiences.
Akkhaporn Kokkhangplu +1 more
doaj +1 more source
Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement [PDF]
, 2005 Confronted with the decreasing effectiveness of classic marketing communications, event-marketing has become an increasingly popular alternative for marketers in dealing with a changing marketing environment. Event-marketing is defined as the creation of
Whelan, Susan, Wohlfeil, Markus
core
A Hypothetical Comparison between Event Marketing and Conventional Advertising [PDF]
, 2014 The contemporary marketers all over the world are shifting their centre of attention into event marketing due to its intense reputation as a mode of promotion.
Ara, Husna +2 more
core +2 more sources
Supporting Survivor‐Centered Care Through Digital Health Integration
Pediatric Blood &Cancer, EarlyView.ABSTRACT Survivors of childhood cancer face barriers to receiving guideline‐based, long‐term follow‐up care. Two digital tools, Passport for Care (PFC) and Cancer SurvivorLink (SurvivorLink), address complementary gaps by enabling tailored survivorship care plan (SCP) generation, updating, storage, and sharing.
Jordan G. Marchak +15 more
wiley +1 more source
FEBS Letters, EarlyView.This study reveals a unique active site enriched in methionine residues and demonstrates that these residues play a critical role by stabilizing carbocation intermediates through novel sulfur–cation interactions. Structure‐guided mutagenesis further revealed variants with significantly altered product profiles, enhancing pseudopterosin formation. These
Marion Ringel +13 more
wiley +1 more source
Alternativas a la publicidad tradicional: Lovisual, un evento de éxito
AD Research, 2018 El desarrollo de nuevas formas de comunicación como el event marketing, ambush marketing, street marketing o ambient marketing busca impactar y conectar a las organizaciones con un mercado sobresaturado de información, en el que las campañas ...
Emma Juaneda Ayensa +2 more
doaj +1 more source
The PI3Kδ inhibitor roginolisib (IOA‐244) preserves T‐cell function and activity
Molecular Oncology, EarlyView.Identification of novel PI3K inhibitors with limited immune‐related adverse effects is highly sought after. We found that roginolisib and idelalisib inhibit chronic lymphocytic leukemia (CLL) cells and Treg suppressive functions to similar extents, but roginolisib affects cytotoxic T‐cell function and promotion of pro‐inflammatory T helper subsets to a
Elise Solli +7 more
wiley +1 more source
Digital twins to accelerate target identification and drug development for immune‐mediated disorders
FEBS Open Bio, EarlyView.Digital twins integrate patient‐derived molecular and clinical data into personalised computational models that simulate disease mechanisms. They enable rapid identification and validation of therapeutic targets, prediction of drug responses, and prioritisation of candidate interventions.
Anna Niarakis, Philippe Moingeon
wiley +1 more source