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DEVELOPMENT OF VIRTUAL EVENT MARKETING [PDF]
, 2001 In the last few years the Pichia pastoris expression system has been gaining more and more interest for the expression of recombinant proteins. Many groups have employed fermentation technology in their investigations because the system is fairly easy to
Emde, F. +5 more
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Event Marketing and Public Relations
EDIS, 2013 Marketing your event so that people know about it and are motivated to attend is extremely important. The five P’s of marketing – product, promotion, price, place (location), and public relations – must be taken into consideration in order to have an ...
Reba Ellen Hicks +2 more
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Religious Festival Marketing: Distinguishing between Devout Believers and Tourists
Religions, 2020 Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify “pilgrims” and “tourists” because these groups overlap to a large extent in terms of their identities while participating in religious ...
Kuo-Yan Wang, Azilah Kasim, Jing Yu
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Gamification elements in event marketing
Неофилология, 2023 We consider the specifics of using gamification elements in event marketing from the standpoint of involving and retaining participants in special event. Gamification is defined as the use of game mechanics in non-game situations. Gamification techniques
V. A. Romashkin
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Event marketing as a tool supporting the process of revitalization of post-military tourism space in Borne Sulinowo [PDF]
Studia Periegetica, 2021 The article describes a case study concerning the implementation of the principles of sustainable development in Borne Sulinowo, where the author investigates the effect of using event marketing activities as a tool for marketing a tourism product and a ...
Sylwester Dziechciarz
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The Marketing Of Tourism Villages Through Annual Event: Case Study Of Penglipuran Village Festival
Journey, 2023 Tourism villages in their development must have a good marketing strategy. Many tourist villages are not developing and progressing because the management and marketing aspects are not carried out properly.
I Nengah Sandi Artha Putra +2 more
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Event-marketing as innovative marketing communications: Reviewing the German experience [PDF]
, 2004 As a result of significant changes in their marketing environments and in consumer behaviour, marketers are confronted with the decreasing effectiveness of their classic marketing communications (Kroeber-Riel 1984) and, consequently, in need of new ways ...
Whelan, Susan, Wohlfeil, Markus
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Event sponsorship in China [PDF]
, 2002 Event marketing is currently at the infant stage in China, but holds a great potential in future. This is concluded from an Internet-based survey. The respondents believe that event marketing provides international companies with a viable alternative to ...
Fan, Y, Pfitzenmaier, N
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EVENT-MARKETING – FEATURES OF APPLICATION IN MODERN TOURISM
Aktualʹnì Problemi Rozvitku Ekonomìki Regìonu, 2016 In the article analyzed the modern features of the development and using of event- marketing. Showed the conditions of the essence and characteristics of event management, its principles and methods of application.
Oksana Vlasenko
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The pecularities of formation and development of event marketing strategies
Business: Theory and Practice, 2007 The necessity determined by the global economy – it is the ability to transform the flows of ideas into technological and commercial success. This process includes not only the creation of new products and services, but also the introduction of new ...
Valentinas Navickas, Asta Malakauskaitė
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