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Marketing space : a conceptual framework for marketing events [PDF]
The Marketing Review, 2010 Despite the growing resonance of events within the marketing domain, they continue to receive scant coverage in academic literature, and remain a poor relation to other forms of marketing communication.
Crowther, Philip
core +2 more sources
, 2018 The goal of the thesis is to suggest changes for the next period based on the analysis of the selected event. The thesis is divided into the theoretical and practical part. First of all, the theoretical part describes communication tools, their main purpose, advantages and disadvantages.
Mashchak, A. +3 more
core +2 more sources
Event Marketing Model in the Industrial Markets [PDF]
پژوهشهای مدیریت عمومیThe present study was conducted to provide an event marketing model in industrial markets. In this regard, first, the literature of the research was reviewed and the original model was developed by extracting the variables affecting the event marketing ...
Abolfazl khosravi +4 more
doaj +2 more sources
Frontiers in Sports and Active Living, 2021 Swisscom Asport (“Asport”) has set itself the target of covering the entire video process from production to distribution. Its services should be affordable not only for professional sports clubs but also for their amateur counterparts.
Marcel Huettermann +2 more
doaj +1 more source
Esports Associations and the Pursuit of Legitimacy: Evidence From Germany
Frontiers in Sports and Active Living, 2022 The dominant position of esports game publishers is a fundamental difference between the systemic governance of esports and traditional sports. There are no such equivalent organizations in traditional sports.
Heiko Heidenreich +3 more
doaj +1 more source
Regional economy development using event marketing tools and tender procedures [PDF]
Омский научный вестник: Серия "Общество. История. Современность", 2021 The article discusses the territorial marketing role in managing their economic development, examines foreign and Russian experience in the event marketing use in the territory brand formation.
E. A. Ivanova, V. A. Shlein
doaj +1 more source
Defining Event Marketing as Engagement-Driven Marketing Communication
Gadjah Mada International Journal of Business, 2022 Event marketing has been one of the popular corporate marketing strategies for decades. The method is experiential and aims to transform not only attendees' perceptions but also their behavior. Despite this, several events have failed to build loyalty or
Romi Setiawan +2 more
doaj +1 more source
The Factors Attracting Event Tourists to Local Festivals (Case Study: Flower and Rosewater Festival, Meymand, Iran) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2023 Local event tourism is one of the types of tourism that can play an essential role in the sustainable economic and social development of communities. However, this issue has received less attention.
Nima Khademi +2 more
doaj +1 more source
Tourism, 2020 This work aims at exploring the influence of selected factors that have received little attention in the past on ecotourism destination loyalty within the context of a developing country. The factors are destination image, familiarity, information search
Jing Yu +4 more
doaj +1 more source
THE ROLE OF NSA 80TH ANNIVERSARY CELEBRATION EVENTS AS A TOOL FOR MAINTAINING INSTITUTIONAL BRAND LOYALTY [PDF]
Trakia Journal of Sciences, 2023 Creating a distinctive brand (employer, company, sports, etc.), achieving a corporate image and reputation as subsequent strategic processes require knowledge of key management activities.
N. Atanasova
doaj +1 more source