EVENT MARKETING ON THE AUTO MARKET [PDF]
Экономика региона, 2006 In conditions of growing competitions auto dealers encounter certain obstacles in gaining beneficial from marketing research. Not traditional methods of communication are actively used as a direct marketing. Event marketing, based on feeling and emotional experience of potential audience is one of it.
Larisa Kapustina, Tatyana Reshetilo
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Використання event-маркетингу в плануванні діяльності ТОВ «Микулинецький Бровар» [PDF]
, 2011 Акцентується увага на необхідності створення маркетингового плану для будь-якого підприємства, незалежно від форми власності та розмірів. Розглянуто сутність event - маркетингу та запропоновано event - заходи для реалізації маркетингового плану ТОВ ...
Björnsdóttir, Bryndís +12 more
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Analisa Strategi E-Marketing dan Implementasinya pada Rental Company
Binus Business Review, 2011 Customers are the main key for persistence of a company. The company could arrange old customers and attract new customers, as marketing event. Marketing is one component in customer relationship management.
Meyliana Meyliana
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Plan for the worst, hope for the best? Exploring major events related terrorism and future challenges for UK event professionals [PDF]
, 2018 This paper investigates major event related terrorism and the resulting challenges that event professionals may face when hosting major events in cities as part of a destination marketing strategy.
Baxter, Daniel +2 more
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Utilizing event marketing techniques in banking activities
Фінансово-кредитні системи: перспективи розвитку., 2023 clientele. Banking marketing, with its unique attributes, stands as a distinctive domain within the broader spectrum of marketing. In an era where banks primarily offer uniform services, competition among them has intensified substantially, necessitating
Olga Petrykiva, Kristina Hordiienko
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Events as an Effective Marketing Communication Tool [PDF]
SHS Web of Conferences, 2021 A brewery wanted to know how a new beer they were launching would be received by consumers. It was therefore decided to organize an event during which the author of this contribution conducted research. The aim of the research was to find out whether the
Vítek Martin
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Stock Market Reaction To Chief Marketing Officer Appointment Announcements [PDF]
, 2009 This paper investigates the stock price performance of 166 firms appointing a new Chief Marketing Officer (CMO) between 1999 and 2005. Following event study methodology, the results reveal that abnormal stock returns around the appointment day are ...
Vafeas, Nikos, Vlittis, Adamos
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Modern trends in event marketing in promoting the university brand
Неофилология, 2022 We consider current trends in event marketing in relation to various areas. Event marketing is focused on building a strong emotional connection between brand and audience. As the practice of domestic and foreign universities shows, event marketing is in
V. A. Romashkin
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Socially Responsible Business as a Requirement of Time: Individual and Organizational Dimension
Український соціологічний журнал, 2020 The article explores the logic of the emergence and differentiation of the paradigm of socially responsible business. Both individual and organizational measurements of the problem are highlighted.
Vadym Nikolenko
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Event communications in the conditions of mediatization: actual problems and applications
Неофилология, 2023 The study is devoted to topical issues and the potential of using event-based brand promotion in competitive markets. The idea of promoting brands, products and services through special events is not new.
A. V. Prokhorov +2 more
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