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ANALISIS EXPERIENTIAL MARKETING TERHADAP EXPERIENTIAL VALUE DI INDUSTRI SMARTPHONE

Jurnal Siasat Bisnis, 2016
Persaingan yang ketat di industri smartphone membuat perusahaan mulai menanamkan konsep experiential marketing dan experiential value dalam memposisikan produk untuk mengalahkan pesaing.
Rydho Styawan, Budi Astuti
doaj   +12 more sources

Research on the Relationship of Consumption Emotion, Experiential Marketing, and Revisit Intention in Cultural Tourism Cities: A Case Study [PDF]

Frontiers in Psychology, 2022
Experience marketing plays an important role in improving the quality and upgrading tourism services in cultural tourism cities and helps guide the planning and development, commodity design, and business management of cultural tourism products. However,
Hu Chen, Yingchao Wang, Na Li
doaj   +2 more sources

Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust

Jurnal Aplikasi Bisnis dan Manajemen, 2023
This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents.
Muhammad Rizky, Lilik Noor Yuliati, Nur Hasanah   +2 more
doaj   +1 more source

Managing Conservations Value to Enhance Tourist Electronic Word of Mouth for Rural Tourism Destinations

Journal of Economics, Business & Accountancy Ventura, 2022
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and ...
Johannes Johannes, Deci Fachrosi
doaj   +1 more source

Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) [PDF]

‫مدیریت بازرگانی, 2018
Experiential marketing is one of the newest methods of marketing that has attracted customers of the target market through the related connections of brand equity and brand image.
Mashallah Hosseinzadeh, Farzane Baktash
doaj   +1 more source

Green Experiential Marketing, Experiential Value, Relationship Quality, and Customer Loyalty in Environmental Leisure Farm

Frontiers in Environmental Science, 2021
Environmental/green marketing has emerged as one of the dominant paradigms of marketing in recent years. However, aspects, such as internationalization, the development of artificial intelligence, and stress from growing global competitive forces, have ...
Tzai-Chiao Lee, Michael Yao-Ping Peng
doaj   +1 more source

Examining the Impact of Virtual Experiential Marketing on E-Store Image and E Store Loyalty [PDF]

Interdisciplinary Description of Complex Systems, 2022
As a result of the changes in lifestyles, consumption habits, and consumer expectations in recent years, individuals prefer to buy experiences instead of just purchasing products and services. The basics of the economy accept consumption as an experience
İbrahim Yemez, Şükran Karaca
doaj   +1 more source

The Mechanism of the Effects of Experiential Marketing on Urban Consumers’ Well-Being

Complexity, 2020
Knowing how to improve urban consumers’ well-being is of great importance for sustainable urban development and has become a research hotspot in the field of service marketing, which is evolving from functionality-focused view into experience-focused ...
Hongshen Liu, Yuying Fu, Hao He
doaj   +1 more source

Experiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship [PDF]

المجلة العلمیة للدراسات والبحوث المالیة والتجاریة, 2021
Purpose: This paper aims to test the claimed influence of Experiential Marketing (EM) on consumers' purchasing intentions of smartphones. The study also examines the mediating roles of customer satisfaction, brand loyalty, brand advocacy, and brand resonance on the EM-Purchase intentions assumed relationship.
Ahmed Abdelkader, Hend Hassan
openaire   +1 more source

Entertainment Marketing and Experiential Consumption [PDF]

Journal of Marketing Communications, 2006
The placement of brand references within mainstream entertainment (called here ‘entertainment marketing’) is a rapidly evolving marketing communications field in its scale and sophistication. Much previous research in the field has conceptualized entertainment marketing as promotion and focused on measuring consumer attitudes, purchase intentions and ...
Hackley, C., Tiwsakul, R.
openaire   +11 more sources