Pengaruh Experiential Marketing terhadap Sikap Konsumen Motor Yamaha pada PT Laksana Kencana Gemilang [PDF]
Binus Business Review, 2011 Today’s business competition is not just relying on product quality but further the quality of service. As the development of the era, marketers need an approach that combines the practice of non-traditional marketing that is integrated to enhance ...
Tinjung Desy Nursanti, Melisa Melisa
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Pengaruh Experiental Marketing Dan Emotional Marketing Terhadap Keputusan Pembelian (Survei Konsumen Sepatu Nike Di Indonesia Dan Di Malaysia) [PDF]
, 2016 This research aims to understandOand determineOthe influence of variable experiential_marketing and emotional marketing on purchasePdecision partially, and to understand and{{determine the differences from the influence of experiential2marketing ...
Hensen, E.J.M. +5 more
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THE EFFECT OF EXPERIENTIAL MARKETING AND PSYCHOLOGICAL PRICING ON REPURCHASE INTENTION OF CUSTOMERS IN STORE X [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 Increasingly sophisticated technology makes it easy for consumers to find everything they are looking for in a short time. The increasing competition requires marketers to have new marketing methods that are different from competitors.
Poetri M.O.
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Reflecting on Experiential Learning in Marketing Education [PDF]
, 2014 © Westburn Publishers Ltd 2014. This is the preprint (pre peer-review) version of an article which has been published in its definitive form in Marketing Review, and has been posted by permission of Westburn Publishers Ltd for personal use, not for ...
Brennan, Ross
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Building brands through experiential events: when entertainment meets education [PDF]
, 2018 Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning.
Addis, Michela +2 more
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Educational services promotion in line with the experiential marketing philosophy
Вестник Тамбовского университета. Серия: Гуманитарные науки, 2019 We consider the aspects of experiential marketing development as a marketing philosophy. The direction of experiential marketing was developed in line with experience economy.
A. V. Prokhorov
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KRITIK TERHADAP PEMASARAN BANK SYARIAH (PENDEKATAN EKSPERIENTAL MARKETING)
Jurnal Hukum Islam, 2012 This study examines the idea of Bernard Schmitt, ‘experiential marketing’, on Islamic banks that are operating side by side with conventional banks. This marketing is a concept that integrates elements of emotions, logic, and general thought processes ...
Rinda Asytuti
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Journal of Management and Business Review, 2023 Customers need a unique, unforgettable experience when deciding to repurchase. If this experience is not valuable enough to remember, repurchase interest will not occur.
Roy Jones Wijaya +2 more
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Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry [PDF]
Innovative Marketing, 2021 The growth of consumerism in the luxury cosmetic industry in India is backed by the ability and willingness of the consumers to spend money, internet penetration, awareness, and consciousness of luxury cosmetics from exposure to beauty brands.
Rati Dhillon +2 more
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Cultural value perception in the memorable tourism experience [PDF]
, 2013 Tourism management curriculum, if its ultimate objective is to give an introduction to the modern trends in tourism management and marketing and to prepare future destination managers, must inevitably incorporate – together with all their theoretical and
Horvath, Zsuzsanna
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