The Mechanism of the Effects of Experiential Marketing on Urban Consumers’ Well-Being
Complexity, 2020 Knowing how to improve urban consumers’ well-being is of great importance for sustainable urban development and has become a research hotspot in the field of service marketing, which is evolving from functionality-focused view into experience-focused ...
Hongshen Liu, Yuying Fu, Hao He
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Examining the Impact of Virtual Experiential Marketing on E-Store Image and E Store Loyalty [PDF]
Interdisciplinary Description of Complex Systems, 2022 As a result of the changes in lifestyles, consumption habits, and consumer expectations in recent years, individuals prefer to buy experiences instead of just purchasing products and services. The basics of the economy accept consumption as an experience
İbrahim Yemez, Şükran Karaca
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Entertainment Marketing and Experiential Consumption [PDF]
Journal of Marketing Communications, 2006 The placement of brand references within mainstream entertainment (called here ‘entertainment marketing’) is a rapidly evolving marketing communications field in its scale and sophistication. Much previous research in the field has conceptualized entertainment marketing as promotion and focused on measuring consumer attitudes, purchase intentions and ...
Hackley, C., Tiwsakul, R.
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Experiential Marketing Model on Hotels Owned by Regional Government of South Sumatra Province
Integrated Journal of Business and Economics, 2019 Purpose of this study was to analyze hotel marketing strategies carried out by hotel owned by the South Sumatra regional government. This study was designing an experiential marketing strategy for hotels owned by the South Sumatra regional government and
Maftuhah Nurrahmi
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Reflecting on Experiential Learning in Marketing Education [PDF]
, 2014 © Westburn Publishers Ltd 2014. This is the preprint (pre peer-review) version of an article which has been published in its definitive form in Marketing Review, and has been posted by permission of Westburn Publishers Ltd for personal use, not for ...
Brennan, Ross
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Building brands through experiential events: when entertainment meets education [PDF]
, 2018 Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning.
Addis, Michela +2 more
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THE EFFECT OF EXPERIENTIAL MARKETING AND PSYCHOLOGICAL PRICING ON REPURCHASE INTENTION OF CUSTOMERS IN STORE X [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 Increasingly sophisticated technology makes it easy for consumers to find everything they are looking for in a short time. The increasing competition requires marketers to have new marketing methods that are different from competitors.
Poetri M.O.
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Educational services promotion in line with the experiential marketing philosophy
Вестник Тамбовского университета. Серия: Гуманитарные науки, 2019 We consider the aspects of experiential marketing development as a marketing philosophy. The direction of experiential marketing was developed in line with experience economy.
A. V. Prokhorov
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Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry [PDF]
Innovative Marketing, 2021 The growth of consumerism in the luxury cosmetic industry in India is backed by the ability and willingness of the consumers to spend money, internet penetration, awareness, and consciousness of luxury cosmetics from exposure to beauty brands.
Rati Dhillon +2 more
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KRITIK TERHADAP PEMASARAN BANK SYARIAH (PENDEKATAN EKSPERIENTAL MARKETING)
Jurnal Hukum Islam, 2012 This study examines the idea of Bernard Schmitt, ‘experiential marketing’, on Islamic banks that are operating side by side with conventional banks. This marketing is a concept that integrates elements of emotions, logic, and general thought processes to
Rinda Asytuti
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