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Marketing Theory: Experience Marketing and Experiential Marketing
The 7th International Scientific Conference "Business and Management 2012". Selected papers, 2012Siiri Same, Jorma Larimo
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Marketing cube: electronic, emotional, experiential
2012Si parla di Marketing in Italia da circa cinquanta anni con una naturale evoluzione, che ha interessato dapprima vari settori applicativi e successivamente nuovi strumenti e nuove logiche. Negli ultimi quindici anni questa evoluzione non è stata solo complementare ma anche, e forse soprattutto, moltiplicativa rispetto a una crescente complessita ...
PATTUGLIA, SIMONETTA, Cherubini, S.
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Bridging marketing theory and big data analytics: The taxonomy of marketing attribution
International Journal of Information Management, 2021Dimitrios Buhalis, Ekaterina Volchek
exaly
Experiential Marketing and Customer Loyalty
Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development (LEIRD 2023): “Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success”, 2023Valeria Noemi Aguilera Sakuma +4 more
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Marketing of commercial milk formula: a system to capture parents, communities, science, and policy
Lancet, The, 2023exaly
Experiential Marketing Through Strategic Storytelling
The dominance of quantitative research methods in business is evolving as modern market complexities demand a more comprehensive approach that integrates qualitative insights. This chapter presents the successful application of qualitative research in understanding experiential marketing strategies at the MACq 01 Hotel in Tasmania, Australia.openaire +1 more source