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Marketing Theory: Experience Marketing and Experiential Marketing
The 7th International Scientific Conference "Business and Management 2012". Selected papers, 2012Siiri Same, Jorma Larimo
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Marketing cube: electronic, emotional, experiential
2012Si parla di Marketing in Italia da circa cinquanta anni con una naturale evoluzione, che ha interessato dapprima vari settori applicativi e successivamente nuovi strumenti e nuove logiche. Negli ultimi quindici anni questa evoluzione non è stata solo complementare ma anche, e forse soprattutto, moltiplicativa rispetto a una crescente complessita ...
PATTUGLIA, SIMONETTA, Cherubini, S.
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Experiential Marketing and Customer Loyalty
Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development (LEIRD 2023): “Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success”, 2023Valeria Noemi Aguilera Sakuma +4 more
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The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
Journal of Business Research, 2020Hongwei He
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Experiential Marketing Through Strategic Storytelling
The dominance of quantitative research methods in business is evolving as modern market complexities demand a more comprehensive approach that integrates qualitative insights. This chapter presents the successful application of qualitative research in understanding experiential marketing strategies at the MACq 01 Hotel in Tasmania, Australia.openaire +1 more source
An assessment of the use of partial least squares structural equation modeling in marketing research
Journal of the Academy of Marketing Science, 2011Marko Sarstedt +2 more
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