Results 271 to 280 of about 162,356 (290)

Customer experience and engagement in tourism destinations: the experiential marketing perspective

Journal of Travel and Tourism Marketing, 2020
Raouf Ahmad Rather
exaly  

Fertility care quality and experiential relationship marketing: a case study of mainland Chinese fertility tourists to Malaysia

Asia Pacific Journal of Marketing and Logistics, 2021
Hung-Che Wu, Xiaolian, Ya-Yuan Chang
exaly  

Experiential Marketing

2018
Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow   +2 more
openaire   +1 more source

The use of experiential marketing to communicate in FMCG markets

2013
‘Tell me and I'll forget. Show me and I may remember. Involve me and I'll understand’, Confucius (Chinese philosopher, 551- 479 BC). This sentence was quoted by Lenderman (2006, p. 128) who says that the proverb has been meant for something other than Experiential Marketing but it cuts to the heart of Experiential Marketing which is engaging people in ...
openaire   +1 more source

Twofold impact of experiential marketing: manufacturer brand and hosting retailer

EuroMed Journal of Business, 2021
Shalom Levy
exaly  

The Visitors Behavioral Consequences of Experiential Marketing

Journal of Travel and Tourism Marketing, 2007
Sheng-Hshiung Tsaur, Chih-Hung Wang
exaly  

Applying experiential marketing in selling tourism dreams

Journal of Travel and Tourism Marketing, 2019
Dung Le, Noel Scott, Gui Lohmann
exaly  

Experiential marketing in sport spectatorship services: a customer perspective

European Sport Management Quarterly, 2014
Nicolas Chanavat, Guillaume Bodet
exaly  

The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan

Sustainability, 2019
Tsu-Ming Yeh, Shun-Hsing Chen
exaly  

An examination of the effects of virtual experiential marketing on online customer intentions and loyalty

Service Industries Journal, 2011
Ja-Shen Chen
exaly