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Experiential Marketing in the Performing Arts
2023This thesis explores the theory and practice of experiential marketing in the performing arts. It argues that in the performing arts, experiential marketing has two facets: marketing the whole experience of attending a performance, and marketing as an experience itself.
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Experiential Marketing on Exhibitor Performance
2019Abstract A growing body of literature highlights the relationship between the marketing strategies for trade shows and performance. However, the effect of exhibitor experience on the international trade show processes has not been addressed in the literature.
Zauyani Zainal Mohamed Alias +1 more
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Tourism Marketing: The Experiential Perspective
Explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development.Correia, A., Kozak, M.
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Marketing Theory: Experience Marketing and Experiential Marketing
The 7th International Scientific Conference "Business and Management 2012". Selected papers, 2012Siiri Same, Jorma Larimo
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An Experiential Approach to Marketing Education
2015The paper examines two paradoxes in the art of teaching. The first, vocational vs. humanisitic education is illuminated by "selling sprints" created to teach basic selling skills. The second, the process or rationalizing vs. sensitizing human behavior draws from psycholinguistics to support a proposed motto for marketing education.
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The Influence of Experiential Marketing on Customer Satisfaction and Loyalty
Journal of Promotion Management, 2022Susana Henriques Marques +1 more
exaly