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Business Model Design and Customer Loyalty: The Mediating Role of Customer Citizenship Behavior [PDF]

open access: goldSustainability, 2020
An increasing number of scholars and practitioners are advocating for the exploration of the demand-side consequences of business model (BM) design from the customer’s perceptual perspective. Consistent with this view, this paper discusses how BM design can achieve customer loyalty through the mediating role of customer citizenship behavior. Therefore,
Baoliang Hu   +4 more
exaly   +5 more sources

The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines

open access: diamondIstanbul Business Research, 2023
In recent decades full-service airlines have targeted price-sensitive passengers, traditionally targeted by low-cost airlines, by promoting their economy class options.
Önder Kethüda   +2 more
doaj   +4 more sources

The Unraveling Loyalty Model of Traditional Retail to Suppliers for Business Sustainability in the Digital Transformation Era: Insight from MSMEs in Indonesia [PDF]

open access: goldSustainability, 2023
The development of fast-moving consumer goods (FMCGs) retail has demonstrated an evolution of buyer–seller interactions. In the era of digital transformation, FMCGs and micro, small, and medium enterprises (MSMEs) can easily use website applications to shop for various products from suppliers, make payments, and access a wider variety of products with ...
Mujianto Mujianto   +3 more
exaly   +4 more sources

Investigating the Determinants of e-Banking Loyalty for Large Business Customers: Two Empirical Models [PDF]

open access: greenJournal of Economics, Business and Management, 2013
The current research paper proposes two models for the determinants of E-banking Loyalty for large business customers. The results demonstrated that five main quality dimensions were identified for the e-banking portals: assurance, reliability, convenience and quality monitoring by the financial director of the company.
Anabela Fragata, Evangelos Moustakas
openalex   +4 more sources

Increasing loyalty using predictive modeling in Business-to-Business Telecommunication [PDF]

open access: green, 2015
Customer Relationship Management (CRM) is a key element of modern marketing strategies. One of the most practical way to build useful knowledge on customers in a CRM system to produce scores to forecast churn behavior, propensity to subscribe to a new service...
Patrick Luciano   +2 more
openalex   +3 more sources

Building Customer Loyalty in Online Business Models [PDF]

open access: diamondInternational Journal of Economics, Finance and Management Sciences
Online business models are developing rapidly and market competition is intensifying. Customer loyalty and consumer willingness are declining across many industries. Customer loyalty is a decisive factor affecting a company's long-term profits.
Yuhang Xing, Ke Gao, Leyi Zhou
openalex   +2 more sources

Marketing Strategy Model for Building Customer Loyalty in Feed Wholesale Business

open access: green, 2016
International Journal of Behavioral Science, 11 ...
Wichitra Saetang, Yaowapa Pathomsirikul
openalex   +2 more sources

Assessments of CFA Measurement Model of Digital Marketing Success With Business Performance: The Mediating Role of Customer Loyalty: The Case of Commercial Banks of Ethiopia (CBE), Ethiopia

open access: greenInternational Journal of Social Science, Management and Economics Research, 2023
Customer loyalty of CBE is often seen as one of the decisive factors in determining the fate of organizations, in the age of digitalization, the organizations should think of advanced strategies to increase their competitiveness, and market share by employing loyalty of the potential of digital content, and enhancing their digital Marketing Success ...
Gada Gizachew Wakjira
  +5 more sources

The empirical model of trust, loyalty, and business performance of the dairy milk supply chain

open access: greenBritish Food Journal, 2017
PurposeThe purpose of this paper is to measure and evaluate the relationship between collaborative communication, power dependence, price satisfaction, trust, supplier loyalty, and business performance.Design/methodology/approachData used in this study were primary data which were collected through personal interviews and closed questionnaires using a ...
Aries Susanty   +3 more
openalex   +3 more sources

A USA Airline Business Traveler Loyalty Model: Cost-Effective Approaches to Enhance Customer Retention [PDF]

open access: hybridAdvances in Economics, Management and Political Sciences
The airline industry remains highly competitive, making customer loyalty a crucial factor for maintaining profitability and ensuring long-term success. This research aims to uncover how airlines can strategically optimize their services to convert more customers, especially the business travelers that represent a significant revenue stream into loyal ...
Luyun Zhang   +5 more
openalex   +2 more sources

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