Results 41 to 50 of about 426,186 (311)

An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh [PDF]

open access: yes, 2018
The context of this study is Bangladesh`s food retailing sector. The main purpose of this study is to investigate the relationship between Customer Relationship Marketing (CRM) and customer retention.
Fraser, Peter   +2 more
core   +2 more sources

Pattern of Identifying Factors Affecting Formation Process of Customer Loyalty in Electronic Stores [PDF]

open access: yesپژوهش‌های مدیریت عمومی, 2011
E-loyalty refers to stable support of e-tail customers and trying to address the issue of loyalty in the electronic environment. This term, e-loyalty combines two areas of information technology in the Internet and the concept of loyalty in behavioral ...
doaj   +1 more source

Leadership in the British civil service: an interpretation [PDF]

open access: yes, 2010
This article is essentially a polemic. The argument is that when politicians and officials now talk of ‘leadership’ in the British civil service they do not use that word in the way in which it was previously used.
Barberis, P.   +37 more
core   +1 more source

Customer Loyalty as an Impact of Perceived Usefulness to Grab Users, Mediated by Customer Satisfaction and Moderated by Perceived Ease of Use

open access: yesBinus Business Review, 2021
The development of Internet users in Indonesia increases quite rapidly each year. This phenomenon makes new online-based businesses increase. Even when the data show that Grab has got the market share in Indonesia, business competition is ubiquitous. The
Rakha Hendra Maryanto   +1 more
doaj   +1 more source

Developing a Model of Gamification in Entrepreneurial Web-Based Businesses [PDF]

open access: yesمطالعات مدیریت کسب و کار هوشمند, 2020
Today, on the one hand, the growth of web-based businesses and, on the other hand tense market competition, encouraged business owners to identify effective approaches to achieve customer loyalty and attachment.
Seyed Saeed Mirvahedi   +2 more
doaj   +1 more source

Critical review of the e-loyalty literature: a purchase-centred framework [PDF]

open access: yes, 2012
Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Fragkos, K.C., Valvi, Aikaterini C.
core   +2 more sources

THE ONLINE SHOPPING HABITS AND E-LOYALTY OF GEN Z AS NATIVES IN THE DIGITAL ERA

open access: yesJournal of Indonesian Economy and Business, 2019
Introduction: Generation Z (Gen Z) refers to the most application-friendly and website-savvy generation engaging with the Internet for most of its daily activities.
Risca Fitri Ayuni
doaj   +1 more source

Analysis of Models for Increasing Consumer Loyalty of Beauty MSMEs Through Brand Equity Management, Service Quality, and Customer Bonding

open access: yesJurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2023
In an era of increasingly massive disruption, beauty MSMEs need to be able to optimize the resources they have. In the beauty industry, business competition is very tight, so consumer loyalty is very important to maintain a business to survive in a ...
Efendi Efendi   +4 more
doaj   +1 more source

The role of effective communication and trustworthiness in determining guests’ loyalty [PDF]

open access: yes, 2018
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.This study investigates the role of trustworthiness and effective communication in the development of ...
Fazal-e-Hasan, Syed Muhammad   +4 more
core   +1 more source

Exploring the Effects of Coffee Shop Brand Experience on Loyalty: The Roles of Brand Love and Brand Trust

open access: yesGadjah Mada International Journal of Business, 2022
Loyalty is an essential asset for a particular brand to maintain excellent relationships with its customers and secure its continuing long-term business.
Raden Bernard Eka Hutomo Putra Maduretno   +1 more
doaj   +1 more source

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