Results 21 to 30 of about 426,186 (311)
Big data, brand loyalty, and business models : accounting for imprecision and noise in consumer preferences [PDF]
, 2015 This paper considers how context-independent data (content data) and context-dependent data (metadata) about consumer choices can capture brand loyalty and affect the creation of new business models. We find that metadata can provide more precise account of consumer preferences and more accurately predict future user choices by increasing the ...
Ganna Pogrebna
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E-marketing Model for Business Websites to Increase Customer Trust and E-loyalty [PDF]
International Journal of Business and Social Science, 2019 Ahmad Al Adwan, Khaled Aladwan
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Quality & Quantity, 2010 This paper studies the effect of the value-creating functions on satisfaction and loyalty in business markets. The conceptual framework that depicts a direct effect of the manufacturer’s value-creating functions on the distributor’s satisfaction and loyalty also considers the existence of quadratic effects between satisfaction and loyalty.
José Ángel López Sánchez +2 more
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Digital Transformation and Administration InnovationThis study aimed to design and empirically test a gamification model based on customer engagement indicators to enhance customer loyalty and improve business performance in small and medium-sized online businesses. A mixed-methods research design was employed, combining qualitative and quantitative approaches.
Mohammad Saeed Gullshenas +1 more
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African Journal of Hospitality, Tourism and Leisure, 2016 Although the Net Promoter Score (NPS) consumer metric as proposed by Reichheld (2003) has been established as a pragmatic commercial revenue indicator in business management, empirical scrutiny of the measure remains limited. Moreover, scholars have criticised the simplistic and generalised approach of NPS; which some argue lack scientific robustness ...
Frederick W. Stander
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Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico
Journal of Technology Management & Innovation, 2021 Social enterprises need to identify an innovative and differentiated business model to more efficiently meet the needs of their clients and survive in the long term. However, research on customer perception of this innovation is scant.
Judith Cavazos-Arroyo +1 more
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Influence of Human Resource Management Policy on Customer Loyalty
Vilnius University Open Series, 2021 The business would not be able to achieve the set goals without qualified specialists. Therefore human resource management is one of the most important processes to an organisation. HRM policy aspects – employee motivation and job satisfaction – directly
Kamilė Mitašiūnaitė
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Analisis Ekuitas Merek pada Perusahaan Online
Mabsya, 2019 This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
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Model Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah SakitModel Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah Sakit [PDF]
Jurnal Manajemen Dan Kewirausahaan, 2020 To maintain the continuity of a business/service is important to retain existing customers. It is necessary to see what factors affect customer loyalty.
Elsa Luvia Harmen +2 more
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Jurnal Aplikasi Bisnis dan Manajemen, 2023 Customer loyalty is a crucial element of the goals achieved in every business. Companies must provide excellent service to increase customer loyalty.
Intan Muliana Rhamdhani, Sulis Riptiono
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