Results 21 to 30 of about 163,111 (294)
The Southern African Journal of Entrepreneurship and Small Business Management, 2018 Background: It is easily discernible from theories that experiential marketing spawns frequent brand diagnosis, repositioning and revitalisation. However, the question as to how it can be used to leverage the repositioning and revitalisation of the ...
Boniface Okanga
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The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [PDF]
مدیریت بازرگانی, 2016 Recognition of the common attitudes of consumers in the field of consumer behavior is a strategic capability. Therefore, consumer direct experience is the first effective factor on the formation of people's attitudes towards the products and services ...
Hossein Abedi +1 more
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Management Analysis Journal, 2022 The purpose of this study was to test the influence of e-service quality, experiential marketing, trust, and satisfaction on repurchase intentions. The population in this study was Bukalapak consumers with a sample number of 98 respondents.
Maulida Afiya Rahmania, Wahyono Wahyono
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Review of Management, Accounting, and Business Studies, 2023 This study was motivated by the rapid development of online games in Indonesia, particularly in Denpasar City. It could be seen from the download increasement of online games on a number of platforms such as Play Store, Appstore, and also steam chart ...
Desak Made Febri Purnama Sari +1 more
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Investigating the effect of experiential marketing on intention to revisit healthcare and treatment organizations: A case study of clinics of the social security organization in Qom [PDF]
بیمارستان, 2023 Background and Purpose: Experiential marketing is a type of marketing strategy that attracts and engages customers by creating real-life experiences, allowing them to form lasting positive memories.
Fatemeh Daei bidgoli +2 more
doaj
Multisensory experiential wine marketing [PDF]
Food Quality and Preference, 2019 Abstract The pairing of wine with music goes back a long way, starting out with commentators at first merely just using musical metaphors in order to describe the wines they were writing about. In recent years, however, this area of interest has morphed into a growing range of multisensory tasting events in which wine and music are paired ...
openaire +2 more sources
Jurnal Studi Manajemen Organisasi, 2015 This research study aimed to determine the influence of customer value, experiential marketing, trust toward customer satisfaction of Hotel Pondok Tingal Magelang. A sample of this study is 100 customers.
Imroatul Khasanah
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Marketing space : a conceptual framework for marketing events [PDF]
, 2010 Despite the growing resonance of events within the marketing domain, they continue to receive scant coverage in academic literature, and remain a poor relation to other forms of marketing communication.
Crowther, Philip
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Aging and Cancer, EarlyView.ABSTRACT As global populations age, cancer is increasingly becoming a leading cause of morbidity and mortality among older adults, particularly in low‐ and middle‐income countries (LMICs). Despite accounting for the majority of new cancer cases and deaths, older individuals remain underrepresented in cancer research, clinical guidelines, and health ...
Ibrahim Bidemi Abdullateef +2 more
wiley +1 more source
Dampak Experiential Marketing pada Daya Saing di Universitas Islam Balitar (UNISBA) Blitar
Jurnal Pendidikan dan Kewirausahaan, 2023 Penelitian ini dilatarbelakangi oleh fenomena Perguruan Tinggi saling bersaing untuk mendapatkan mahasiswa. Untuk memenangkan persaingan dalam dunia pendidikan setiap Perguruan Tinggi harus memiliki strategi yang tepat dalam memasarkan jasanya ...
Engelien Yusniar Permanasari +1 more
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