Results 21 to 30 of about 162,699 (294)
Journal of Management and Business Review, 2023 Customers need a unique, unforgettable experience when deciding to repurchase. If this experience is not valuable enough to remember, repurchase interest will not occur.
Roy Jones Wijaya +2 more
doaj +1 more source
Cultural value perception in the memorable tourism experience [PDF]
, 2013 Tourism management curriculum, if its ultimate objective is to give an introduction to the modern trends in tourism management and marketing and to prepare future destination managers, must inevitably incorporate – together with all their theoretical and
Horvath, Zsuzsanna
core +2 more sources
The Southern African Journal of Entrepreneurship and Small Business Management, 2018 Background: It is easily discernible from theories that experiential marketing spawns frequent brand diagnosis, repositioning and revitalisation. However, the question as to how it can be used to leverage the repositioning and revitalisation of the ...
Boniface Okanga
doaj +1 more source
Management Analysis Journal, 2022 The purpose of this study was to test the influence of e-service quality, experiential marketing, trust, and satisfaction on repurchase intentions. The population in this study was Bukalapak consumers with a sample number of 98 respondents.
Maulida Afiya Rahmania, Wahyono Wahyono
doaj +1 more source
The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [PDF]
مدیریت بازرگانی, 2016 Recognition of the common attitudes of consumers in the field of consumer behavior is a strategic capability. Therefore, consumer direct experience is the first effective factor on the formation of people's attitudes towards the products and services ...
Hossein Abedi +1 more
doaj +1 more source
Marketing space : a conceptual framework for marketing events [PDF]
, 2010 Despite the growing resonance of events within the marketing domain, they continue to receive scant coverage in academic literature, and remain a poor relation to other forms of marketing communication.
Crowther, Philip
core +1 more source
Multisensory experiential wine marketing [PDF]
Food Quality and Preference, 2019 Abstract The pairing of wine with music goes back a long way, starting out with commentators at first merely just using musical metaphors in order to describe the wines they were writing about. In recent years, however, this area of interest has morphed into a growing range of multisensory tasting events in which wine and music are paired ...
openaire +2 more sources
Investigating the effect of experiential marketing on intention to revisit healthcare and treatment organizations: A case study of clinics of the social security organization in Qom [PDF]
بیمارستان, 2023 Background and Purpose: Experiential marketing is a type of marketing strategy that attracts and engages customers by creating real-life experiences, allowing them to form lasting positive memories.
Fatemeh Daei bidgoli +2 more
doaj
Dampak Experiential Marketing pada Daya Saing di Universitas Islam Balitar (UNISBA) Blitar
Jurnal Pendidikan dan Kewirausahaan, 2023 Penelitian ini dilatarbelakangi oleh fenomena Perguruan Tinggi saling bersaing untuk mendapatkan mahasiswa. Untuk memenangkan persaingan dalam dunia pendidikan setiap Perguruan Tinggi harus memiliki strategi yang tepat dalam memasarkan jasanya ...
Engelien Yusniar Permanasari +1 more
doaj +1 more source
Hematopoietic (stem) cells—The elixir of life?
FEBS Letters, EarlyView.The aging of HSCs (hematopoietic stem cells) and the blood system leads to the decline of other organs. Rejuvenating aged HSCs improves the function of the blood system, slowing the aging of the heart, kidney, brain, and liver, and the occurrence of age‐related diseases.
Emilie L. Cerezo +4 more
wiley +1 more source