This research study aimed to determine the influence of customer value, experiential marketing, trust toward customer satisfaction of Hotel Pondok Tingal Magelang. A sample of this study is 100 customers.
Imroatul Khasanah
doaj +1 more source
Kepuasan Experiential Marketing Terhadap Minat Beli Ulang Di Gyu Kaku Galaxy Mall [PDF]
Tujuan dari penelitian ini adalah mengetahui Kepuasan Experiential Marketing terhadap minat beli ulang konsumen Gyu Kaku Galaxy Mall Surabaya. Kepuasan Experiential Marketing terdiri dari kepuasan atas Sense, Feel, Think, Act dan Relate Marketing ...
Lunnette, C. (Caroline)
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Experiential Marketing of an Underground Tourist Attraction [PDF]
The theory of the ‘experience economy’ contends that consumers no longer achieve satisfaction from consuming products but from the experiences they receive while doing so. Producers should therefore actively manage the four experience ‘realms’ of their product offerings—entertainment, education, aesthetics and escapism—to provide optimal experiences ...
Brian Garrod, David Dowell
openaire +4 more sources
Bridging the gap: Multi‐stakeholder perspectives of molecular diagnostics in oncology
Although molecular diagnostics is transforming cancer care, implementing novel technologies remains challenging. This study identifies unmet needs and technology requirements through a two‐step stakeholder involvement. Liquid biopsies for monitoring applications and predictive biomarker testing emerge as key unmet needs. Technology requirements vary by
Jorine Arnouts +8 more
wiley +1 more source
The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [PDF]
It’s very difficult to differentiate the brands for companies in these days. Because branding is not just market share but also share in mind and share in heart that is the core of experiential marketing.
Mostafa Ebrahimpour Azbari +2 more
doaj +1 more source
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN PENGGUNA JASA TREATMENT WAXING HAIR REMOVAL OUTLET WAXHAUS PLAZA SEMANGGI [PDF]
Persaingan yang semakin kompetitif dalam bisnis perawatan kecantikan di tambah dengan bermunculannya pelaku bisnis baru sejenis yang menawarakan pelayananan dengan keunikannya yang akan berdampak pada semakin banyakannya opsi konsumen untuk menggunakan ...
Sunarto, Aruna Pharahita
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Urban experiential tourism marketing [PDF]
Purpose The theoretical framework of this study focuses on the trends towards experiential tourism and new communication channels in the tourist sector. The specific areas of action that are covered in this research work focus on: a definition of experiential tourism, an analysis of markets as a resource of experiential tourism and ...
openaire +1 more source
A mouse model for vascular normalization and a human breast cancer cohort were studied to understand the relationship between vascular leakage and tumor immune suppression. For this, endothelial and immune cell RNAseq, staining for vascular function, and immune cell profiling were employed.
Liqun He +8 more
wiley +1 more source
PESANTREN-BASED EXPERIENTIAL MARKETING; SENSE EMOTIONAL ANALYSIS IN BUILDING CUSTOMER LOYALITY
This research aims to produce Pesantren-based experiential marketing; emotional sense analysis in building customer loyalty. The research approach used is a qualitative approach with a case study type.
Akmal Mundiri, Arij Firdausy
doaj +1 more source
Pengaruh Experiential Marketing Sebagai Suatu Strategi Dalam Menciptakan Kepuasan Dan Dampaknya Terhadap Loyalitas (Survei Pada Pelanggan Waroeng Spesial Sambal “Waroeng Ss” Cabang Sengkaling, Kota Malang) [PDF]
This research aimed to examine and determine the effect of : Experiential Marketing consisting of variables Sense, Feel, Think, Act and Relate to Customer Satisfaction; the effect of Customer Satisfaction to Customer Loyalty; the effect of Experiential ...
Fauzi, A. (Achmad) +1 more
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