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E-Jurnal Manajemen, 2018 Tujuan penelitian ini adalah untuk menguji pengaruh fashion involvement dan hedonic consumption tendency terhadap emosi positif, pengaruh fashion involvement, hedonic consumption tendency dan emosi positif terhadap impulse buying, dan peran emosi ...
Ida Ayu Diksita Kinasih, I Made Jatra
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Analyzing visual behavior of consumers in a virtual reality fashion store using eye tracking
Fashion and Textiles, 2023 This study investigated the visual behavior of consumers within an immersive virtual reality (VR) fashion store on the basis of their fashion involvement. Their shopping motivation was considered as a moderator.
Ju Yeun Jang
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The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [PDF]
مدیریت بازرگانی, 2015 Impulse buying behavior has a determinable role in developing the power of computability in the current consumer markets. Hence, recognizing and improving the facilitating factors of impulse behavior is a necessity for increasing the profitability of ...
Babak Abedi +4 more
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Shaping the Digital Fashion Industry with Generation Z’s Buying Behavior
JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 : Marketing forms have evolved over time, and as the world transitions into a new generation of audiences and consumption behaviors, marketing has gone from the traditional to the more essential digital form, with the use of social media technology such ...
Prayataneswara Dwiputri Susanto +1 more
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Muslim millennials fashion self-congruity:How the religiosity and spiritual well-being affect?
Cogent Social Sciences, 2023 Individual attitudes and behavior can be influenced by religiosity and spiritual well-being. Religiosity has four dimensions: belief, emotional involvement, and guidance, while spiritual well-being can influence behavior and attitudes by promoting ...
Nurus Shalihin +3 more
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Predictors of fashion clothing involvement among Indian youth [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2010 In developing countries, consumers are becoming conscious of fashion brands. The research was directed towards understanding the determinants of fashion clothing involvement of Indian youth. A primary research study was conducted on Indian college students aged between 18 and 24 years using the fashion clothing involvement scale developed by O’Cass to ...
Arpita Khare, Sapna Rakesh
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Millennia’s impulsive buying behavior: does positive emotion mediate?
Journal of Economics, Business & Accountancy Ventura, 2019 Indonesian buying behavior, especially on generation Y or millennialism, tends to be impulsive, and the rapid development of the retail fashion business allows marketers to learn and formulate the strategy.
Achmad Choirul, Yessy Artanti
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Towards a Better Understanding of Fashion Clothing Involvement [PDF]
Australasian Marketing Journal, 2012 This study is concerned with consumer involvement in fashion clothing. Amidst the consumer objects that facilitate everyday life, fashion clothing is an important and meaningful object for many consumers. In the extant consumer literature few studies have attempted to examine fashion clothing involvement, particularly in terms of its causes and ...
Hourigan, Sally, Bougoure, Ursula-Sigrid
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Journal of Theoretical and Applied Electronic Commerce Research, 2023 Digital fashion may instill transformative power into the fashion industry as it can simultaneously deliver fashionability and sustainability. Renowned for their innovativeness and creativity, luxury brands embrace digital fashion and achieve market ...
Yanbo Zhang, Chuanlan Liu, Yanru Lyu
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‘It’s become fashionable’: Practitioner perspectives on football hooliganism involving young people [PDF]
International Journal of Police Science & Management, 2020 Senior officers responsible for policing football highlight a concerning increase in football hooliganism involving young people in England and Wales. This study is specifically concerned with people under 18 years old that are engaged with hooliganism in connection with football matches, which is an under-researched problem despite recent high ...
Hester, Richard, Pamment, Nick
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