Results 131 to 140 of about 641,095 (312)

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Differential neural reward reactivity in response to food advertising medium in children. [PDF]

Front Neurosci, 2023
Yeum D, Jimenez CA, Emond JA, Meyer ML, Lansigan RK, Carlson DD, Ballarino GA, Gilbert-Diamond D, Masterson TD.   +8 more
europepmc   +1 more source

Opportunity Knocks: An Economic Analysis of Television Advertisements [PDF]

, 2010
Certain aspects of advertising–especially on television–are not easily explained with conventional economic models. In particular, much of the imagery and repetitive thematic content seen in advertisements suggests it is "psychological" in nature, as ...
Hanks, Andrew, Smith, Trenton G., Tasnádi, Attila   +2 more
core  

Consumer Behavior Toward Health‐Related Mobile Applications: A Hybrid Review and Future Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Mobile health (MH) has the potential to address many consumer challenges, but consumer responses to it remain varied. In this regard, the consumer's perspective on MH is becoming increasingly attractive to academia and business. This review aims to synthesize and analyze 103 studies from 2010 to 2024 using the Scientific Procedures and ...
Omer Faruk Celebi, Ebru Tumer, Nilsah Cavdar Aksoy, Alev Kocak Alan   +3 more
wiley   +1 more source

Food for thought or food for emotions? An analysis of marketing strategies in television food advertising seen by children in Colombia. [PDF]

Public Health Nutr, 2023
Velasquez A, Parra MF, Mora-Plazas M, Gómez LF, Taillie LS, Dillman Carpentier FR.   +5 more
europepmc   +1 more source

THE IMPACT OF ADVERTISING ON THE EFFICIENCY OF THE FOOD DISTRIBUTION SYSTEM [PDF]

Marketing,
Davis, Joe T., Mather, Loys L.
core   +1 more source

Coder Training Applied Research on Food Advertising [PDF]

, 2015
Tomando como punto de partida el manual de codificación (codebook), este estudio tiene como objetivo general plantear el proceso de trabajo y entrenamiento de los codificadores llevado a cabo para el abordaje de codificación y pilotaje de una plantilla ...
González-Díaz, Cristina, Iglesias-García, Mar   +1 more
core   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Examining the impact of advertising, firm-generated content, and user-generated content on customers’ propensity to buy food online

Future Business Journal
This study examines the impact of advertising, firm-generated content (FGC), and user-generated content (UGC) on the customer's propensity to buy food online. An online survey questionnaire was developed and administered to users of food aggregators. The
Sudharshini Vasan, Akshat Aditya Rao, Nimit Gupta   +2 more
doaj   +1 more source

Corrigendum: Differential neural reward reactivity in response to food advertising medium in children. [PDF]

Front Neurosci, 2023
Yeum D, Jimenez CA, Emond JA, Meyer ML, Lansigan RK, Carlson DD, Ballarino GA, Gilbert-Diamond D, Masterson TD.   +8 more
europepmc   +1 more source